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# Cat-Shaped Car Dispensers
Tmall's Super Test-Drive Involves a Car-Dispensing Machine

By Laura McQuarrie | Published 2017-12-15 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/super-test-drive
References: [luxurylaunches](http://luxurylaunches.com/buildings/alibaba-is-making-giant-cat-themed-vending-machines-that-will-dispense-cars-in-china.php)

With the aim of making the act of "“buying cars as easy as buying a can of Coke," [Alibaba's](https://www.trendhunter.com/trends/taobao-live) Tmall created the Super Test-Drive.

The ecommerce giant has plans to open cat-shaped car vending machines in China that will make it possible for potential buyers to see, test drive and purchase a vehicle as part of a simplified experience. With the Mobile [Taobao](https://www.trendhunter.com/trends/elderly-mode) application, users are able to scan any car on the street and then locate the desired model in-app. From there, they are able to instantly schedule a test drive. To purchase a car from the machines, a consumer is required to be an accredited Alibaba Super Member and have a score of over 700 with China’s Zhima Credit system.

Others like the [Carvana](https://www.trendhunter.com/trends/carvana-txdmv) dealership and Singapore's Autobahn Motors have also experimented with vehicle vending machine concepts as smart storage solutions, as well as a fun means of engaging consumers.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 12% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Car Vending Machines:** Companies can create unique car vending machines as a simplified way for consumers to test drive and purchase vehicles.
- **In-app Car Purchases:** Automobile dealers can innovate by allowing consumers to purchase cars from their mobile devices with as few steps as possible.
- **Smart Storage Solutions:** Vehicle vending machines can be a disruptive innovation for smart storage solutions and provide a fun consumer experience.

### Where This Applies

- **Automobile Sales:** Innovative car vending machines can be a disruptive addition to traditional automobile sales.
- **Mobile Applications:** Mobile applications can provide innovative ways for consumers to purchase cars from their devices.
- **Retail and Consumer Goods:** Vehicle vending machines provide an innovative way for retailers to engage with consumers and build a unique brand experience.

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