# Double-Breaded Chicken Tenders Chester’s Chicken is Serving Up New Super Tenders By Katherine Pendrill | Published 2022-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-tenders References: [chewboom](https://www.chewboom.com/2022/04/18/chesters-chicken-introduces-new-super-tenders/) & [chesterschicken](https://www.chesterschicken.com/promotions)  Though it might seem hard to improve upon the humble chicken tender, [Chester’s Chicken](https://www.trendhunter.com/trends/sweet-chili-chicken-bites) has managed to do just that with the launch of its new Super Tenders. [Chester's Chicken's](https://www.trendhunter.com/trends/honey-stung-chicken-sandwich) is an Alabama-based chain that's well known for its chicken. But now, the brand has managed to improve on its signature offerings with the new Super Tenders, which are a bigger, bolder, and more flavorful take on your average chicken tender. As the online description reads: "[Chester's Super Tenders](https://www.trendhunter.com/trends/chesters-chicken-fried-chicken-sandwich) are specially marinated, double hand-breaded, jumbo white meat chicken." This means you not only get more chicken but each one is packed with more flavor and a more satisfying crunch. The new Super Tenders are available now at participating Chester’s Chicken locations. Image Credit: Chester’s Chicken ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 1% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Super Tenders:** Incorporating a new marination process and double-hand breading can elevate a simple dish like chicken tenders and increase sales for restaurants. - **Bolder Flavors:** Offering bolder and unique flavors in traditional menu items can attract new customers and create a unique selling point for restaurants. - **Jumbo Offerings:** Providing larger portion sizes can be a selling point for customers who are searching for value and can also justify higher price points for restaurants. ### Who This Affects Most - **Fast Food:** The fast food industry can incorporate bolder flavors and larger portion sizes to attract new customers and differentiate themselves from competitors. - **Casual Dining:** Casual dining restaurants can create unique selling propositions and encourage higher customer spend by incorporating new marination processes and double-hand breading on traditional menu items. - **Supermarkets:** Supermarkets can incorporate new and unique flavors in their pre-packaged chicken tenders to appeal to customers looking for convenient and flavorful options. ## Related on Trend Hunter - [Revamped QSR Chicken Sandwiches](https://www.trendhunter.com/trends/chesters-chicken-fried-chicken-sandwich.md) - [Honeyed Spicy Chicken Sandwiches](https://www.trendhunter.com/trends/honey-stung-chicken-sandwich.md) - [Bite-Sized Sweet Chili Chicken](https://www.trendhunter.com/trends/sweet-chili-chicken-bites.md) - [Bourbon-Flavored Chicken Bites](https://www.trendhunter.com/trends/kentucky-bourbon-bites.md) - [Hand-Breaded Chicken Tenders](https://www.trendhunter.com/trends/handbreaded-chicken-tender.md) - [Extra-Juicy QSR Chicken Tenders](https://www.trendhunter.com/trends/handbreaded-chicken-tenders.md) - [Sauce-Free Chicken Bites](https://www.trendhunter.com/trends/chesters-unsauced-chicken-bites.md) - [Saucy Spiced Chicken Bites](https://www.trendhunter.com/trends/chesters-sweet-chili-chicken-bites.md) - [Cheesy Fried Chicken Dishes](https://www.trendhunter.com/trends/buffalo-chicken-mac-cheese.md)