# Cannabis Community Vibrant Merchandise Superette's Super Strains Series Celebrates a Legal Journey By Amy Duong | Published 2021-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-strains References: [superetteshop](https://superetteshop.com/collections/super-strains) [Superette](https://www.trendhunter.com/trends/sip-n-smoke-by-superette) launches its new Super Strains collection that stems from the rich history of weed's legal journey. The campaign showcasing the merchandise takes fans back to a time where recreational cannabis was not yet legal. The brand shares stories and voices to enlighten others about a time of "Legacy to Legal." It is important to understand the roots of the community and the campaign displays the voices in a different light. 'The War on Drugs' is not a common topic of discussion in Canada, and the campaign aims to emphasize voices that have been disregarded during Canadian cannabis prohibition. The capsule is full of [vibrant designs, including cozy streetwear silhouettes](https://www.trendhunter.com/trends/rip-n-dip) with premium accents. The campaign is meant to educate and pay respect to [cannabis' history](https://www.trendhunter.com/trends/kristofferson-san-pablo). Image Credit: Superette, Instagram @liitdragon ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 51% | Activity: 42% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Legacy to Legal:** Opportunities to create marketing campaigns that highlight the rich history and progression of industries as they move from illegal to legal status. - **Historical Reflection:** Opportunities to launch products that pay homage to the history and journey of a certain industry or community. - **Vibrant Merchandise:** Opportunities to design and launch engaging product lines with visually appealing designs and color schemes that speak to the culture of a certain community. ### Industries Being Reshaped - **Cannabis:** Opportunities to develop merchandise and marketing campaigns that acknowledge the rich history of cannabis and the voices that have been disregarded during the prohibition era. - **Streetwear:** Opportunities to collaborate with other industries to create unique product lines that combine vibrant designs with premium accents and cozy silhouettes. - **Historical Preservation:** Opportunities to create products that reflect on the journey and history of different communities, preserving voices and stories that would otherwise be forgotten. ## Related on Trend Hunter - [Weed-Centric Women’s Campaigns](https://www.trendhunter.com/trends/women-of-weed.md) - [Illustrative 420 Campaigns](https://www.trendhunter.com/trends/420-campaign.md) - [Streetwear-Inspired Cannabis Products](https://www.trendhunter.com/trends/rip-n-dip.md) - [Cannabis Brand Expansions](https://www.trendhunter.com/trends/superette-recently-acquired-cannoe.md) - [Queer-Inspired Cannabis Collections](https://www.trendhunter.com/trends/queer-all-year.md) - [CBD Brand Activism Campaigns](https://www.trendhunter.com/trends/justice-for-all.md) - [Inclusivity-Promoting Cannabis Brands](https://www.trendhunter.com/trends/silly-nice.md) - [Holiday-Themed Cannabis Campaigns](https://www.trendhunter.com/trends/light-up-the-season.md) - [Destigmatizing Cannabis Events](https://www.trendhunter.com/trends/destigmatizing-cannabis-events.md)