# Eco-Friendly Soap Bottle Sizes Lush Launched the 'Super Soapers' Soap Bottles to Reduce Trash By Grace Mahas | Published 2019-08-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/super-soapers References: [lushusa](https://www.lushusa.com/shower/shower-gels-jellies/) & [lushusa](https://www.lushusa.com/shower/shower-gels-jellies/) With mounting concerns regarding pollution and global warming, more consumers seeking to reduce their plastic consumption, and famed skincare brand [Lush](https://www.trendhunter.com/trends/wash-and-grow) has help fans with its new 'Super Soapers' collection of [shower gels and jellies](https://www.trendhunter.com/trends/foaming-body-wash). The brand recently announced that it will debut its "most loved" shower gels in large bottles to reduce plastic. This is not the first environmentally friendly business decision initiated by the brand. Lush has launched many "naked" skincare and hygiene products that only require water to activate. Consumers can buy these products in [biodegradable paper bags](https://www.trendhunter.com/trends/moisturizer-jars), further reducing their plastic consumption. For products that require clear plastic bottles, the brand has reduced the thickness to reduce the amount of plastic used. Moreover, when consumers have finished with a product, the store collects and either recycles or reuses the packaging. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 87% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging:** Lush's 'Super Soapers' collection highlights the trend of reducing plastic waste through large bottles and reduced packaging thickness. - **Sustainable Skincare:** Lush's 'naked' skincare products demonstrate the trend of eco-friendly products that require minimal packaging and water activation. - **Circular Economy:** Lush's recycling and reusing efforts reflect the trend of embracing circular economy principles in the beauty industry. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty industry can explore eco-friendly packaging solutions to reduce plastic waste. - **Retail and Consumer Goods:** Retailers can adopt sustainable practices like Lush's recycling initiatives to minimize their environmental impact. - **Environmental Services:** Companies specializing in recycling and waste management can benefit from the growing demand for sustainable solutions in the beauty industry. ## Related on Trend Hunter - [Refillable Shower Gels](https://www.trendhunter.com/trends/radox.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Sustainable Hand Wash Concentrates](https://www.trendhunter.com/trends/hydrating-handwash-concentrate.md) - [Aluminum Cleaning Bottles](https://www.trendhunter.com/trends/cleancult-aluminum-bottles.md) - [Eco-Friendly Dissolving Shampoo Bottles](https://www.trendhunter.com/trends/dissolving-bottles.md) - [Canned Liquid Soaps](https://www.trendhunter.com/trends/niul-cosmetics.md) - [Refillable Smart Supplement Bottles](https://www.trendhunter.com/trends/desert-harvest.md)