# Super Snow Sculptures Japan's Obsession By Alex Covert | Published 2008-02-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/super-snow-sculptures-japans-obsession References: [pinktentacle](http://www.pinktentacle.com/2008/01/happy-fun-snow-creatures/) Japanese folks evidently like snow. There are a number of fairs and festivals that celebrate the frozen white stuff - the Sapporo Snow Festival, the Lake Tazawa Snow Festival, and the Kanda Yuki-Daruma Fair, to name a few. At one fair, they even trucked in 70 tons of snow. These pics show just how cool snow can be. **Implications** - Dramatically impressive creations like these draw visitors from miles around, and dazzle onlookers with their bold and groundbreaking impressiveness. Advertising companies struggling to make a connection with consumers on any kind of meaningful level need only look to events like this to see how big an impact thinking outside the box can have. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 32% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Dramatic Snow Sculptures:** The trend of creating large and impressive snow sculptures is creating opportunities for artists, event organizers, and tourism industries to attract visitors and create memorable experiences. - **Snow Festivals:** The trend of organizing snow festivals offers opportunities for local communities, tourism boards, and hospitality industries to showcase unique cultural experiences and attract tourists. - **Creative Winter Events:** The trend of hosting creative winter events, like the Kanda Yuki-Daruma Fair, inspires advertising companies and marketers to think outside the box and create memorable brand experiences in unconventional settings. ### Where This Applies - **Art and Sculpture:** The art and sculpture industry can capitalize on the trend of dramatic snow sculptures by creating unique and awe-inspiring installations for events and exhibitions. - **Travel and Tourism:** The travel and tourism industry can leverage snow festivals to promote destinations and attract visitors by showcasing the unique cultural traditions and experiences associated with these events. - **Event Management:** Event management companies have a significant disruptive innovation opportunity in organizing creative winter events that go beyond traditional concepts, providing memorable experiences for attendees and potential brand partnerships. ## Related on Trend Hunter - [Winter Ice Sculpture Festivals](https://www.trendhunter.com/trends/mongolias-snow-and-ice.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Captivating Winter Travel Initiatives](https://www.trendhunter.com/trends/hotel-chinzanso-tokyo.md) - [Snow-Constructed Car Showrooms](https://www.trendhunter.com/trends/polestar-snow-space.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Pop-Up Dining Experiences](https://www.trendhunter.com/trends/niseko-confidential.md) - [Snow-Inspired Blended Cafe Drinks](https://www.trendhunter.com/trends/hatsuyuki-frappuccino.md) - [Illusory Snow Globe Decorations](https://www.trendhunter.com/trends/invisible-snow-globe.md) - [Iced Car Showrooms](https://www.trendhunter.com/trends/iced-car-showroom.md)