# Probiotic Culture-Infused Smoothies The B.Fresh Super Smoothies + Active Cultures Drinks are Tasty By Michael Hemsworth | Published 2017-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-smoothies References: [foodbev](https://www.foodbev.com/news/b-fresh-unveils-super-smoothies-active-cultures-range-uk/) [Functional beverages](https://www.trendhunter.com/trends/ferm-kombucha) have expanded exponentially to become a go to option for those who lead active lifestyles, so the B.Fresh Super Smoothies + Active Cultures drinks are here to offer a new kind of product option. Each of the smoothies are made with fresh ingredients which has been used as a branding approach with the percentage of each ingredient itemized on the front to convey the vibrant nature of the product. The B.Fresh Super Smoothies + Active Cultures drinks have been released in two flavors including Berry Boss and Green Guru, which are both infused with a mixture of fruits and vegetables. This is finished with over one of the Ganeden Bacillus Coagulans billion active cultures that are [dairy-free probiotics](https://www.trendhunter.com/trends/crap-smoothie) to help promote a [healthy gut](https://www.trendhunter.com/trends/activia-kefir). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 43% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverages:** Opportunity for creating innovative functional beverages that cater to active lifestyles by using fresh ingredients and active cultures. - **Transparency in Branding:** Opportunity to leverage ingredient transparency as a branding approach to convey the vibrant nature of the product. - **Probiotic-infused Products:** Opportunity for developing new products that combine probiotics with other food and beverage offerings. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore new product development and marketing strategies for functional beverages. - **Health and Wellness:** The health and wellness industry can find opportunities for creating probiotic-infused products and promoting gut health. - **Marketing and Branding:** The marketing and branding industry can assist in developing transparent and engaging strategies to communicate the health benefits of probiotic-infused products. ## Related on Trend Hunter - [Protein-Packed Kefir Drinks](https://www.trendhunter.com/trends/high-protein-kefir-drinks.md) - [Functional Fruit Smoothies](https://www.trendhunter.com/trends/blueberry-focus-super-smoothie.md) - [Multi-Benefit Probiotic Yogurts](https://www.trendhunter.com/trends/probiotic-yogurts.md) - [Collaborative Probiotic Smoothies](https://www.trendhunter.com/trends/lifeway-probiotic-sunrise-smoothie.md) - [Gut-Friendly Functional Smoothies](https://www.trendhunter.com/trends/trust-your-gut-smoothie.md) - [Probiotic Collagen Smoothies](https://www.trendhunter.com/trends/probiotic-smoothie-collagen.md) - [Gut Health Kefir Refreshments](https://www.trendhunter.com/trends/kefir-drink.md) - [Social Good Smoothies](https://www.trendhunter.com/trends/two-good-1.md) - [Functional Flavor-Driven Smoothie Ranges](https://www.trendhunter.com/trends/naked-smoothies.md)