# Low-Natural Sugar Smoothies The Innocent Super Smoothies Light Range Has 30% Less Sugar By Michael Hemsworth | Published 2021-03-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/super-smoothies-light References: [foodbev](https://www.foodbev.com/news/innocent-releases-new-super-smoothies-light-in-uk/) & [innocentdrinks](https://www.innocentdrinks.co.uk) Smoothies are quite popular amongst consumers seeking a beneficial refreshment but are often loaded with sugar, so the Innocent Super Smoothies Light range has been launched in the UK to offer a [lower sugar alternative](https://www.trendhunter.com/trends/pulmuone-green-juice). The smoothie range is made with [100% fruit](https://www.trendhunter.com/trends/odwalla) and features 30% less natural sugar than the original lineup, which is achieved thanks to the ingredients used. The smoothies come in two flavor options including Berry light which has strawberries, watermelon and raspberries in the mix, while Tropical Light is made with pineapple, guava and orange along with a hint of turmeric and yellow pepper. The Innocent Super Smoothies Light range contains 120 calories per 300ml bottle and are reported to have high levels of vitamins B1, B2, B3, B6 and E in the mix as well as fiber. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 48% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Low-sugar Beverages:** Creating low-sugar versions of popular beverages to appeal to health-conscious consumers. - **Natural Ingredient Products:** Developing products made with natural ingredients to attract consumers looking for healthier options. - **Functional Beverages:** Adding functional benefits, such as vitamins and fiber, to beverages to meet the demands of wellness-focused consumers. ### Where This Applies - **Beverage Industry:** The beverage industry can adapt to changing consumer preferences by creating products with less sugar and natural ingredients, as well as adding functional benefits. - **Health and Wellness Industry:** The health and wellness industry can capitalize on the trend towards healthier beverages by creating products that offer functional benefits and natural ingredients. - **Food Retail Industry:** The food retail industry can stock and promote low-sugar beverages and products made with natural ingredients in response to growing consumer demand for healthier options. ## Related on Trend Hunter - [Reduced Sugar Smoothie Ranges](https://www.trendhunter.com/trends/naked-lower-sugar-smoothies.md) - [Refreshing Reduced Sugar Juices](https://www.trendhunter.com/trends/tropicana-fresh-light.md) - [Functional Fruit Smoothies](https://www.trendhunter.com/trends/blueberry-focus-super-smoothie.md) - [Vegetable-Rich Fruit Smoothies](https://www.trendhunter.com/trends/smoothie-duo.md) - [Supercharged Banana-Free Smoothies](https://www.trendhunter.com/trends/revitalise.md) - [Kid-Friendly Smoothie Drinks](https://www.trendhunter.com/trends/innocent-super-smoothie.md) - [Well-Blended Green Smoothies](https://www.trendhunter.com/trends/radiant-greens-organic-smoothie.md) - [Social Good Smoothies](https://www.trendhunter.com/trends/two-good-1.md) - [Low-Calorie Juice Drinks](https://www.trendhunter.com/trends/tropicana-light.md)