# Intuitive Plumping Moisturizers The Super Smart Hydrator the Skin Barrier Where It's Most Parched By Laura McQuarrie | Published 2020-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/super-smart-hydrator References: [thezoereport](https://www.thezoereport.com/p/u-beautys-the-super-smart-hydrator-introduces-a-moisturizer-into-the-line-32928125) & [theubeauty](https://theubeauty.com/products/the-super-smart-hydrator) [U Beauty's](https://www.trendhunter.com/trends/multifunctional-tint) new moisturizer, The Super Smart Hydrator, complements the brand's first launch, the Resurfacing Compound, by [deeply hydrating skin](https://www.trendhunter.com/trends/intensive-hydrating-moisturizer) with five unique forms of hyaluronic acid. The skin-plumping moisturizer promises a "mega-dose of moisture that keeps hydrating for up to 48 hours" thanks to the patent-pending [HYDRA](https://www.trendhunter.com/trends/idc-dermo-hydra)-SIREN Capsule. The luxurious moisturizer is described as one that's intuitive, as it helps to deliver results where the skin's barrier is in most need of repair. The clean, cruelty-free and hypoallergenic moisturizer suits all skin types and tones, and it is packed with hero skincare ingredients like shea butter and purified oat extract, plus grapeseed, argan and avocado oils. U Beauty identifies "Four Cs of Skincare," Cleanse, Compound, Cream and Cover, and The Super Smart Hydrator fits in as the second-last step. Image Credit: U Beauty ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 46% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Intuitive Plumping Moisturizers:** Exploring the development of moisturizers that target specific areas of the skin in need of repair. - **Skin Barrier Repair:** Developing innovative products that help repair and strengthen the skin's natural barrier. - **Advanced Hydration Technology:** Creating moisturizers with long-lasting hydration benefits using advanced formulas and ingredients. ### Industries Being Reshaped - **Skincare:** Opportunities for developing new skincare products that provide targeted hydration and skin repair. - **Beauty and Cosmetics:** Innovations in moisturizers can disrupt the beauty and cosmetics industry by offering unique, effective, and intuitive skincare solutions. - **Natural and Organic Products:** The demand for clean, cruelty-free, and hypoallergenic moisturizers opens opportunities for natural and organic skincare brands to incorporate advanced hydration technology. ## Related on Trend Hunter - [Nourishing Multi-Functional Tints](https://www.trendhunter.com/trends/multifunctional-tint.md) - [Rich Intensive Face Oils](https://www.trendhunter.com/trends/intensive-face-oil.md) - [Next-Gen Facial Hydrators](https://www.trendhunter.com/trends/ha5-hydra-collagen-replenish-restore-hydrator.md) - [Advanced Hydration Skincare](https://www.trendhunter.com/trends/immersive-hydration-collection.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Intensively Hydrating Premium Moisturizers](https://www.trendhunter.com/trends/intensive-hydrating-moisturizer.md) - [Deep Hydration Skincare Products](https://www.trendhunter.com/trends/hyaluronic-acid-peptides-ceramide-collection.md) - [Groundbreaking Body-Hydrating Products](https://www.trendhunter.com/trends/body-hydrator.md) - [Skin Barrier-Focused Creams](https://www.trendhunter.com/trends/barrier-balancing-water-cream.md)