# Broccoli-Infused Serums Votary's Super Seed Serum Contains Broccoli Seed Oil By Laura McQuarrie | Published 2020-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/super-seed-serum References: [refinery29](https://www.refinery29.com/en-us/2020/02/9176559/skin-care-trends-2020#slide-11) & [votary](https://www.votary.co.uk/product/super-seed-serum-broccoli-seed-and-peptides/) Fruit oils and extracts are often called out as key ingredients in [skincare serums](https://www.trendhunter.com/trends/fitglow-beauty) but a new wave of products is emerging that specifically celebrates vegetables—as seen in the Super Seed Serum by Votary. This potent serum for [sensitive skin](https://www.trendhunter.com/trends/botanity-flavon) boasts peptides and helps to support the skin's microbiome so that it's left feeling nourished and more resilient than before. The serum helps redness-prone, irritated skin with soothing and cooling ingredients like broccoli seed and [rosehip oil](https://www.trendhunter.com/trends/rose-pdrn-serums), oat kernel flour, hyaluronic acid and grape seed extract. Benefit-rich broccoli seed oil is useful for balancing, protecting and hydrating skin and is said to provide the benefits of Vitamin A without undesirable effects like dryness or swelling. Image Credit: Votary ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 33% | Activity: 35% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Vegetable-infused Skincare:** Creating skincare products that celebrate the benefits of vegetables like broccoli seed oil opens up opportunities for innovative and natural beauty solutions. - **Microbiome Support:** Developing serums that actively support and nourish the skin's microbiome, such as Votary's Super Seed Serum, can address the growing demand for products that promote skin health from within. - **Sensitive Skin Solutions:** Designing serums specifically targeted towards sensitive and redness-prone skin, incorporating ingredients like oat kernel flour and hyaluronic acid, can cater to a niche market seeking gentle yet effective skincare options. ### Sectors Adopting This - **Skincare:** The skincare industry can take advantage of the vegetable-infused skincare trend to develop innovative products that offer natural and sustainable solutions. - **Beauty:** The beauty industry can explore the concept of microbiome support and incorporate it into various products, capitalizing on the rising interest in holistic approaches to beauty and wellness. - **Natural Remedies:** The natural remedies industry can utilize the benefits of vegetable-based ingredients like broccoli seed oil to create alternative skincare solutions that cater to individuals with sensitive and reactive skin. ## Related on Trend Hunter - [Tomato-Infused Serums](https://www.trendhunter.com/trends/tomato-tonic.md) - [Upcycled Beet Serums](https://www.trendhunter.com/trends/glow-boosting-serum.md) - [Skin Multivitamin Serums](https://www.trendhunter.com/trends/youth-to-the-people-superfood-skin-drip.md) - [Antioxidant Rose Serums](https://www.trendhunter.com/trends/brahmi-skincare.md) - [Edible Skincare Serums](https://www.trendhunter.com/trends/edible-skincare-serum.md) - [Functional Oil Serums](https://www.trendhunter.com/trends/rx-multi-vitamin-glow.md) - [Upcycled Kale Moisturizers](https://www.trendhunter.com/trends/hydrating-gel-moisturizer.md) - [Mushroom-Infused Skincare Serums](https://www.trendhunter.com/trends/mycelium-glow-brightening-serum.md) - [Highly Concentrated Oil Serums](https://www.trendhunter.com/trends/concentrated-oil-serum.md)