# Obese Banknote Leaders The Super Rich 1965 Ad Campaign Lets You 'Gain More' By Meghan Young | Published 2011-10-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/super-rich-1965 References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/super-rich-1965-company-mao-lincoln-elizabeth/) & [superrich1965](http://www.superrich1965.com) Society might be trying with all its might to [combat obesity](https://www.trendhunter.com/trends/rxbar-ad), but as the Super Rich 1965 ad campaign shows, a little bulge here and there historically depicted the wealth of certain individuals. Thanks to Super Rich 1965, which offers Bangkok's best currency exchange rates, travellers will be able to 'Gain More' as the tagline puts it so succinctly. Conceived and executed by Bangkok-based ad agency [Ogilvy & Mather](https://www.trendhunter.com/trends/the-rise-of-horticulture), the Super Rich 1965 ad campaign is simple, humorous and clever. It not only shows that people want more, people also want a lighter spin put on serious times. The world is [heading into a recession](https://www.trendhunter.com/trends/what-ai-can-save) and money can be a sore subject. The Super Rich 1965 ad campaign takes all that soreness out while still addressing the meat of the problem. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Wealth Fluctuations:** Brands can create campaigns to highlight how fluctuating wealth can reflect the changing socio-economic climate. - **Humorous Advertising:** Brands can use humor to address sensitive topics and bring lightness to serious conversations. - **Cultural Appropriation:** Campaigns like Super Rich 1965 could be seen as culturally insensitive by some, highlighting the importance of cultural sensitivity and education in advertising. ### Sectors Adopting This - **Advertising and Marketing:** The Super Rich 1965 campaign showcases the power of simple, clever advertising that can successfully communicate brand messaging. - **Finance:** The campaign plays on the idea that a larger physical banknote could signify more wealth and higher currency exchange rates, making it relevant to the finance industry. - **Tourism:** The Super Rich 1965 campaign is aimed at tourists visiting Bangkok and looking for currency exchange rates, making it applicable to the tourism industry. ## Related on Trend Hunter - [Wealth Gap Pop-Ups](https://www.trendhunter.com/trends/pie-society.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Satirical Popsicle Snacks](https://www.trendhunter.com/trends/eat-the-rich-popsicles.md) - [Anti-Black Friday Chocolate Campaigns](https://www.trendhunter.com/trends/fatso-black-friday-campaign.md) - [Weight Wellness Campaigns](https://www.trendhunter.com/trends/atkins-way.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md)