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# Superhero-Inspired Drink Packaging
The Justice League Inspired These Super Powered Red Bull Cans

By Eric Westcott | Published 2014-03-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/super-powered-red-bull
References: [forevergeek](http://www.forevergeek.com/2014/03/justice-league-red-bull-cans/) & [packageinspiration](http://www.packageinspiration.com/concept-red-bull-superheroes-project.html/)

Red Bull is known for pushing the limits of extreme, it looks like now it may be getting a super powered boost.

Red Bull has introduced a new concept on the classic silver and blue. Diego Fonseca, an Art Director from New York, has given Red Bull a set of new secret identities in the form of The [Justice League of America](https://www.trendhunter.com/trends/mint-a-vote).

When thinking of Red Bull, you think extreme; the stunts that are set up are no simple feat, and require a team of workers to have everything run smooth. It is fitting that the Red Bull cans have taken on the personas of the most notable [super hero team](https://www.trendhunter.com/trends/dairy-queen-x-superman-menu) in the DC Universe.

One difference between the two are that unlike The Justice League, Red Bull's stunts do not end up destroying sections of major cities. There is one major question that Justice League fans must answer; who wants to drink an Aquaman Red Bull?

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 33% | Activity: 47% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Superhero-inspired Drink Packaging:** Red Bull's Justice League-inspired drink packaging creates a unique and engaging customer experience.

### Where This Applies

- **Beverage Packaging:** The beverage packaging industry can explore opportunities to incorporate superhero themes for increased consumer appeal.
- **Branding and Marketing:** Branding and marketing agencies can help businesses tap into the popularity of superheroes to create innovative and eye-catching packaging designs.
- **Entertainment Merchandising:** The entertainment merchandising industry can collaborate with beverage companies to develop superhero-themed packaging that appeals to fans and collectors.

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