# Rasberry Lemonade-Inspired Shoes MSCHF's Super Normal 2 is Colorful and Summer-Ready By Kalin Ned | Published 2023-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/super-normal-2s References: [hypebeast](https://hypebeast.com/2023/7/mschf-super-normal-2-raspberry-lemonade-release-date) This week, Brooklyn-based imprint [MSCHF](https://www.trendhunter.com/trends/super-baby) launched made a new colorway of its Super Normal 2 collection available to consumers. Dubbed 'Raspberry Lemonade,' the color palette of this shoe is eye-catching and is sure to make a statement as part of any outfit. Moreover, the choice of hues aligns with a summer vibe and this may draw even more consumers to the piece. MSCHF's new Super Normal 2 model features a bold yellow upper with pinkish-red exposed stitchings and raspberry accents throughout, including the tongue labels, laces, embroidered heel branding, and MSCHF insignias. The footwear's exclusivity also may draw in attention. MSCHF regards itself as a "Friends and Family" label and this model was initially exclusively offered to a close-knit community. Now, however, MSCHF is banking on the previously tight exclusivity of the item to generate more attention and interest for the model on the market. Image Credit: MSCHF, [hypebeast](https://hypebeast.com/2023/7/mschf-super-normal-2-raspberry-lemonade-release-date) ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 53% | Activity: 32% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Eye-catching Color Palettes:** Companies can explore innovative ways to incorporate bold and vibrant colors in their products to make a statement and draw in more consumers. - **Exclusive Community Offerings:** Brands can create a sense of exclusivity and generate more attention by initially offering products exclusively to a close-knit community before making them available to the wider market. - **Summer-inspired Design:** Designers can leverage summer vibes and create products with colors and elements that align with the season to attract consumers looking for seasonal and trendy items. ### Sectors Adopting This - **Fashion:** Fashion brands can experiment with unique color combinations and limited release strategies to create buzz and attract fashion-forward consumers. - **Footwear:** Footwear companies can take inspiration from seasonal themes and incorporate vibrant colors and design elements to create eye-catching shoes that appeal to consumers. - **Marketing and Advertising:** Marketing agencies can help brands build exclusive communities and generate buzz through strategic product releases targeted at specific demographics, creating anticipation and demand for future offerings. ## Related on Trend Hunter - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Juice-Themed Sneaker Editions](https://www.trendhunter.com/trends/ja-morant.md) - [Pink-Tinged Lifestyle Sneakers](https://www.trendhunter.com/trends/860v2-sneaker-2.md) - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Multi-Color Lifestyle Shoes](https://www.trendhunter.com/trends/green-astral-purple.md) - [Bold Collaborative Fashion Footwear](https://www.trendhunter.com/trends/sprinters-collection.md)