# Functional Vitamin-Packed Lagers Roley’s Super Natural Lager is Refreshing and Beneficial By Michael Hemsworth | Published 2025-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-natural-lager References: [scottishgrocer](https://scottishgrocer.co.uk/2025/06/25/love-drinks-rolls-out-new-roleys-super-natural-lager-to-its-range/) & [lovedrinks](https://lovedrinks.com/)  Roley’s Super Natural Lager was developed by Stewart Rowley as a [functional beer](https://www.trendhunter.com/trends/rcvry) that's perfect for athletes to enjoy as a post-workout reward that could help to support their recovery. The beer is brewed with [all-natural ingredients](https://www.trendhunter.com/trends/natural-alcoholic-beverages) and utilizes a secret scientific process to create the Super Natural Elixir, which helps to remove sugars, [lower the amount of cabs](https://www.trendhunter.com/trends/low-carb-beer) and retain the vitamins in the mix. The beer thus comes in with 89-calories, a 4.4% ABV and has vitamins B3, B5, B6 and B9 to support reduced inflammation and energy metabolism. Roley’s Super Natural Lager comes in 330ml cans priced at £2.95 each and is branded with a minimalist label that stands out prominently against the black can to make it instantly recognizable. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 74% | Activity: 77% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverage Innovation:** Functional beverage innovation is transforming traditional drink categories by adding health-focused benefits such as vitamins and supplements. - **Post-workout Alcoholic Drinks:** Post-workout alcoholic drinks are bridging the gap between relaxation and recovery, offering sports enthusiasts a dual-purpose consumption option. - **Natural Ingredient Brewing:** Natural ingredient brewing prioritizes health-conscious production methods, appealing to consumers seeking transparency and wellness in their dietary choices. ### Sectors Adopting This - **Health-conscious Alcohol:** The health-conscious alcohol industry is redefining adult beverages by integrating wellness elements that cater to fitness-savvy consumers. - **Premium Craft Beers:** Premium craft beers are distinguishing themselves with unique formulations and branding that enhance their market desirability and consumer loyalty. - **Athletic Wellness Products:** Athletic wellness products continue to evolve, fusing traditional categories with performance-enhancing features to support active lifestyles. ## Related on Trend Hunter - [Electrolyte-Enhanced Beers](https://www.trendhunter.com/trends/lime-salt-lager.md) - [Hydrating Isotonic Lagers](https://www.trendhunter.com/trends/outd00r-brewing.md) - [Alcohol-Free Protein-Packed Beers](https://www.trendhunter.com/trends/lifted-drinks-recovery-lager.md) - [Better-For-You Beer Brands](https://www.trendhunter.com/trends/thrive-play.md) - [Alcohol-Free Functional Mushroom Beers](https://www.trendhunter.com/trends/high-dry-lager.md) - [Functional Alcohol-Free Beers](https://www.trendhunter.com/trends/brewdog-mello.md) - [Crisp Low-Calorie Lagers](https://www.trendhunter.com/trends/hero95.md) - [Citrusy Alcohol-Free Shandy Beers](https://www.trendhunter.com/trends/alcoholfree-lemon-lager.md) - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md)