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# Mechanical Fashion Models
'Super Models' Invade Tush Magazine

By Ayman | Published 2009-02-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/super-models-tush-magazine
References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/02/adorable-mechanical-super-models.html) & [tushmagazine](http://www.tushmagazine.com/tush-03/super-models)

Tush magazine must have had it with the attitude and temper of top models, so last year, they decided to have [robots as models](https://www.trendhunter.com/trends/ovatars) in order to showcase the creations of top designers.

The editorial ‘Super Models’ features the adorable Alec wearing Yves Saint Laurent, Milla in Donna Karan, Luca in Giorgio Armani, Nadja in Chanel, and Devon in vintage Paris Mon Amour.

The special [editorial was shot by photographer](https://www.trendhunter.com/trends/betterstudio) Philip Karlberg with Friederike M. helping in the design.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 35% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Robotic Fashion Models:** Robots as models present a disruptive innovation opportunity to showcase fashion creations without the attitude and temper of human models.
- **Fashion Photography Automation:** Automated fashion photography offers a disruptive innovation opportunity for more efficient and cost-effective editorial shoots.
- **Virtual Fashion Shows:** Virtual fashion shows provide a disruptive innovation opportunity to showcase designer creations remotely and eliminate the need for physical models.

### Who This Affects Most

- **Fashion:** The fashion industry can explore the use of robotic models and automated fashion photography to revolutionize the way designer creations are presented and marketed.
- **Photography:** The photography industry can embrace automation technology to streamline editorial shoots and reduce costs.
- **Technology:** The technology industry can support the development of virtual fashion show platforms to create immersive and interactive digital experiences for fashion enthusiasts.

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