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# Irreverent Ice Cream Illustrations
'Super Mega Cavity' by Jared K Nickerson is Wry and Funny

By Josh Triantafilou | Published 2012-05-14 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/super-mega-cavity
References: [characterdesignserved](http://www.characterdesignserved.com/gallery/Super-Mega-Cavity/538857) & [jthreeconcepts](http://www.jthreeconcepts.com/)

Jared K Nickerson, founder of the Seatle-based design studio Jthree Concepts, recently came up with a few illustrations of tooth-rotting sweets titled, 'Super Mega Cavity.'

From knife-wielding frozen treats uttering threats like, "Buy lime or I'll cut you," to the inappropriate double entendres of raunchy wieners, Nickerson doesn't hold back. Through a cute and punchy illustrative style, he manages to pull off this sort of humor without coming off as crass or creepy.

The primary focus of Jthree Concepts centers around character, logo, editorial, textile and videogame design; the studio also specializes in branding and art direction. It has done work in these various fields for prominent, industry-leading clients such as [Nike](https://www.trendhunter.com/trends/nike-swoosh), [Coca-Cola](https://www.trendhunter.com/trends/sam-keller), [Adidas](https://www.trendhunter.com/trends/horse-kicks), K2 Snowboards, Activision and CultureClub.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 29% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Key Themes Behind This Trend

- **Humorous Illustrations:** The irreverent 'Super Mega Cavity' ice cream illustrations by Jared K Nickerson showcase the potential of humor in creative design and advertising.
- **Character Design:** The character-focused approach of Jthree Concepts in their 'Super Mega Cavity' illustrations demonstrates the importance of strong character design in branding and advertising.
- **Edgy Branding:** The edgy, irreverent style of Jthree Concepts in their 'Super Mega Cavity' illustrations highlights the potential of incorporating unconventional elements in branding to stand out from competitors.

### Where This Applies

- **Advertising:** The humorous and edgy approach of Jthree Concepts in their ice cream illustrations can inspire advertisers to incorporate unconventional elements and humor in their campaigns to engage with audiences.
- **Design:** The character-focused and punchy illustrative style seen in Jthree Concepts' 'Super Mega Cavity' ice cream illustrations can inspire designers to experiment with humor and unconventional elements in their work.
- **Branding:** The strong and unconventional branding approach of Jthree Concepts in their 'Super Mega Cavity' illustrations can encourage companies to stand out by incorporating edgier and more humorous elements in their brand identity.

## Related on Trend Hunter

- [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md)
- [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md)
- [Novelty Gelato Pops](https://www.trendhunter.com/trends/gelato-pop.md)
- [Cosmic Cartoon-Themed Ice Creams](https://www.trendhunter.com/trends/multiverse-collection.md)
- [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md)
- [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)
- [Satirical Popsicle Snacks](https://www.trendhunter.com/trends/eat-the-rich-popsicles.md)
- [Jet Black Dessert Concept](https://www.trendhunter.com/trends/opaque-2.md)
- [Burger-Inspired Ice Creams](https://www.trendhunter.com/trends/cheeseburger-ice-cream.md)