# Video Game Ice Creams The Super Mario x Baskin-Robbins Collection is Arriving in Japan By Michael Hemsworth | Published 2023-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-mario-x-baskinrobbins References: [soranews24](https://soranews24.com/2023/08/29/super-mario-and-baskin-robbins-release-a-power-up-ice-cream-collection-in-japan/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000215.000023547.html)  The Super Mario x Baskin-Robbins collection is being launched at participating locations in Japan to get avid fans excited about the latest installment in the [video game franchise](https://www.trendhunter.com/trends/doughlicious-doom-the-dark-ages): Super Mario Bros. Wonder. The collaboration collection includes a number of [limited-edition sweet treats](https://www.trendhunter.com/trends/nintendo-and-godiva) each inspired by the Mario, Luigi, Princess Peach and Toad characters alongside various aspects of the Mushroom Kingdom. Fans can thus enjoy the Super Mushroom Cola Float, 1-Up Mushroom - Melon Soda, Super Mario Double Cup, Super Star Sundae, Ice Flower Soda and much more. The Super Mario x Baskin-Robbins collection its arriving at participating locations September 1 and will be available through October 2 but could see certain menu items sell out before then. The aforementioned Super Mario Bros. Wonder game is slated to arrive October 20, 2023. Image Credit: [PR Times](https://prtimes.jp/main/html/rd/p/000000215.000023547.html) ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 68% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Collaborations:** The Super Mario x Baskin-Robbins collection showcases the trend of limited-edition collaborations between different brands, creating unique products for fans. - **Pop Culture Merchandising:** The launch of the Super Mario x Baskin-Robbins collection demonstrates the trend of utilizing popular video game franchises to create merchandise and special-edition products. - **Experiential Marketing:** The Super Mario x Baskin-Robbins collection is a prime example of experiential marketing, where brands engage with consumers by offering unique experiences or products related to popular culture. ### Industries Being Reshaped - **Food and Beverage:** The collaboration between Baskin-Robbins and Super Mario showcases disruptive innovation opportunities in the food and beverage industry by combining iconic characters with innovative flavors. - **Gaming and Entertainment:** The launch of the Super Mario x Baskin-Robbins collection highlights disruptive innovation opportunities in the gaming and entertainment industry by leveraging popular video game franchises to create unique merchandise and experiences. - **Marketing and Advertising:** The Super Mario x Baskin-Robbins collaboration opens up disruptive innovation opportunities in marketing and advertising by using experiential marketing tactics to engage consumers and create buzz around a product launch. ## Related on Trend Hunter - [Video Game-Inspired Ice Creams](https://www.trendhunter.com/trends/super-mario-bros-wonder-1.md) - [Expansive Gamer Treat Menus](https://www.trendhunter.com/trends/baskinrobbins-super-mario-menu.md) - [Video Game-Themed Sundaes](https://www.trendhunter.com/trends/nintendo-cold-stone-creamery.md) - [Video Game-Inspired Desserts](https://www.trendhunter.com/trends/mario-kart-cookie-cruiser.md) - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md) - [Collaborative Retailer Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi.md) - [Game-Inspired Ice Cream Flavors](https://www.trendhunter.com/trends/tsun-scoops.md) - [Summertime Anime Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-japan-pokmon.md) - [Video Game-Inspired Ice Creams](https://www.trendhunter.com/trends/square-pint-collection.md)