# Insulated Video Game Tumblers The Super Mario Tumbler Book is Arriving at 7-Eleven Japan By Michael Hemsworth | Published 2023-10-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/super-mario-tumbler-book References: [soranews24](https://soranews24.com/2023/10/01/super-mario-bros-wonder-insulated-cups-coming-to-7-eleven-japan/) & [tkj.jp](https://tkj.jp/book/?cd=TD046413)  The Super Mario Tumbler Book has been unveiled as a new product making its way to [7-Eleven Japan](https://www.trendhunter.com/trends/super-mario-home-adventure-life) locations to help avid gamers and fans alike celebrate the upcoming addition to the franchise. The tumblers come in [Mario and Luigi styles](https://www.trendhunter.com/trends/mario-mug) to choose from, which both feature the likeness of each respective plumber's overalls with their respective red or green detailing. The cups hold up to 330ml of liquid and are [vacuum insulated](https://www.trendhunter.com/trends/eureka-tumbler) to keep drinks at the optimal temperature, while also preventing condensation from forming on the exterior when used with cold beverages. The Super Mario Tumbler Book are a limited-edition offering that will arrive at participating locations starting October 12 to coincide with the release of Super Mario Bros. Wonder taking place on October 20, 2023. Image Credit: [PR Times](https://prtimes.jp/main/html/rd/p/000001892.000005069.html) ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 67% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Limited-edition Collectibles:** The release of Super Mario Tumbler Book presents the opportunity for businesses to capitalize on the trend of limited-edition collectibles. - **Branded Collaborations:** The collaboration between Super Mario and 7-Eleven Japan highlights the potential for branded collaborations in the gaming and retail industries. - **Functional Merchandise:** The vacuum insulated Super Mario Tumblers demonstrate the market for functional merchandise that combines practicality with fandom. ### Who This Affects Most - **Gaming:** The success of Super Mario Tumbler Book suggests potential opportunities for innovation in the gaming industry through the introduction of unique merchandise. - **Retail:** The collaboration between Super Mario and 7-Eleven Japan can inspire disruptive innovation within the retail industry, particularly in the realm of limited-edition collectibles. - **Consumer Products:** The popularity of the vacuum insulated Super Mario Tumblers indicates a market demand for functional and branded consumer products. ## Related on Trend Hunter - [Video Game Ice Creams](https://www.trendhunter.com/trends/super-mario-x-baskinrobbins.md) - [Video Game Travel Merchandise](https://www.trendhunter.com/trends/nintendo-super-mario-travel-items.md) - [Video Game-Inspired Homewares](https://www.trendhunter.com/trends/super-mario-home-adventure-life.md) - [Expansive Gamer Treat Menus](https://www.trendhunter.com/trends/baskinrobbins-super-mario-menu.md) - [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md) - [Fantastical Film-Inspired Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-wicked-tumblers.md) - [Anime-Themed Coffee Carriers](https://www.trendhunter.com/trends/mug-tumblers.md) - [Video Game-Inspired Ice Creams](https://www.trendhunter.com/trends/super-mario-bros-wonder-1.md) - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md)