# Game-Themed Noodle Launches KRAFT Mac & Cheese and Nintendo Debut New Super Mario Power-Up Shapes By Grace Mahas | Published 2024-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/super-mario-powerup-shapes References: [instagram](https://www.instagram.com/kraft_macandcheese/)  KRAFT teams up with [Nintendo](https://www.trendhunter.com/trends/mario-day) to launch KRAFT [Mac & Cheese](https://www.trendhunter.com/trends/mac-cheese-x-nintendo) [Super Mario](https://www.trendhunter.com/trends/oreo-x-super-mario) Power-Up Shapes, featuring Fire Flower, Super Star, and Super Mushroom shapes inspired by the Super Mario universe. Both KRAFT Mac & Cheese and Super Mario have been beloved through every stage of life, connecting friends and families with comforting and fun experiences. This new collaboration allows people to power up like their favorite characters in a deliciously fun experience for all generations. “In today’s fast-paced world, it’s increasingly difficult for families to enjoy meals together,” says Ashleigh Gibson, Senior Director of Marketing for KRAFT Mac & Cheese. “We’ve always helped families reconnect during mealtime, and we’re excited to partner with Nintendo. We look forward to bringing families back together at the table, bonding over KRAFT Mac & Cheese and Super Mario.” The KRAFT Mac & Cheese shapes line-up includes over 300 different shapes and more than 30 patents. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 87% | Activity: 91% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Collaborative Food Branding:** Merging iconic brand elements such as KRAFT Mac & Cheese and Super Mario promotes nostalgia and excitement among diverse consumer groups. - **Entertainment-themed Foods:** Creating food products inspired by popular video games or television shows captivates both children and adults, enhancing mealtime engagement. - **Interactive Mealtime Experiences:** Innovative food designs that integrate familiar game elements provide a fun and interactive dining experience, encouraging families to spend more time together. ### Who This Affects Most - **Food and Beverage:** The introduction of themed food shapes lays the groundwork for more creative and playful food products catering to family bonding. - **Entertainment:** Collaborations between food brands and entertainment franchises open up new avenues for cross-promotional marketing and consumer engagement. - **Consumer Goods:** Reinventing traditional products with unique and familiar themes can rejuvenate interest and drive sales in the consumer goods sector. ## Related on Trend Hunter - [Video Game-Based Prize Packages](https://www.trendhunter.com/trends/mac-cheese-x-nintendo.md) - [Cartoon-Shaped Pastas](https://www.trendhunter.com/trends/spongebob-squarepants-shapes.md) - [Game-Themed Meal Kits](https://www.trendhunter.com/trends/mario-day.md) - [Pizza-Flavored Macaroni Meals](https://www.trendhunter.com/trends/kraft-mac-cheese-pizza.md) - [Superhero-Themed Mac-and-Cheese](https://www.trendhunter.com/trends/black-panther-boxes.md) - [Video Game-Themed Candy Branding](https://www.trendhunter.com/trends/the-hershey-company-and-nintendo.md) - [Designer Macaroni Dinners](https://www.trendhunter.com/trends/supreme-mac-and-cheese.md) - [Gaming-Themed Chocolate Partnerships](https://www.trendhunter.com/trends/kinder-joy-and-nintendo.md) - [Sports-Themed Noodle Meals](https://www.trendhunter.com/trends/basketbawl.md)