# Co-Branded Nintendo Cookies OREO Partners with Nintendo for Limited Edition Super Mario Cookies By Grace Mahas | Published 2023-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/super-mario-cookies References: [oREO](http://www.oREO.com/SuperMario)  [OREO](https://www.trendhunter.com/trends/oreo-pacman) has recently announced a partnership with [Nintendo](https://www.trendhunter.com/trends/princess-peach-x-oreoid-packs), inspired by the world of [Super Mario](https://www.trendhunter.com/trends/oreo-x-super-mario). This collaboration brings fans a limited-edition pack of cookies featuring 16 unique embossments of Super Mario characters and Power-ups, including Mario and Luigi, a Super Star, coin, and Bowser, among others. However, these classic Double Stuf creme packs are filled at random and may not necessarily contain cookies with all 16 embossments, with Bowser-embossed cookies being the hardest to find. Fans may also notice Princess Peach's absence from the cookie embossments altogether. OREO is calling on fans to help stop Bowser from taking over the Mushroom Kingdom by collecting the cookies and participating in a mission to defeat Bowser on social media. The limited-edition OREO x Super Mario cookies are now available for pre-sale. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 77% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Partnerships:** Opportunity for brands to collaborate and create limited-edition products, generating excitement among fans. - **Collectible Packaging:** Inclusion of unique embossments or designs on product packaging increases consumer interest and encourages collecting behavior. - **Interactive Social Media Campaigns:** Engage consumers and create buzz through interactive missions or challenges on social media platforms. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage brands to collaborate with popular franchises to create unique and collectible products. - **Gaming and Entertainment:** Collaborations between gaming and entertainment brands offer opportunities to appeal to a wider audience and capitalize on fan loyalty. - **Marketing and Advertising:** Brands can leverage interactive social media campaigns to increase brand awareness, engagement, and drive sales. ## Related on Trend Hunter - [Nostalgic Gaming Cookies](https://www.trendhunter.com/trends/oreo-x-super-mario.md) - [Princess-Themed Sandwich Cookies](https://www.trendhunter.com/trends/princess-peach-x-oreoid-packs.md) - [Nostalgic Video Game Cookies](https://www.trendhunter.com/trends/fudge-stripes-rocky-road-cookies.md) - [Gamified Cookie Packs](https://www.trendhunter.com/trends/oreo-pacman.md) - [Video Game-Honoring Cookies](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie.md) - [Video Game-Themed Candy Branding](https://www.trendhunter.com/trends/the-hershey-company-and-nintendo.md) - [Collaboration Sci-Fi Cookies](https://www.trendhunter.com/trends/star-wars-oreo-cookies.md) - [Gaming-Themed Chocolate Partnerships](https://www.trendhunter.com/trends/kinder-joy-and-nintendo.md) - [Hero-Collab Color-Chaning Cookies](https://www.trendhunter.com/trends/stuf-of-legends.md)