# Gaming Character Apparel Moschino's 'Super Mario Collection' is Colorful and Bizarre By Rahul Kalvapalle | Published 2015-12-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/super-mario-collection References: [engadget](http://www.engadget.com/2015/12/03/nintendo-super-moschino-collection/) & [news.yahoo](http://news.yahoo.com/moschino-collaborates-nintendo-create-super-moschino-collection-104202311.html) Italian luxury fashion house has lately made a name itself for creating and offering some truly bizarre and quirky fashion collections and this Super Mario collection continues that recent tradition. For this piece, [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag) paired up with [Nintendo](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique) to create what has come to be known as the 'Super Moschino' collection. Consisting of t-shirts, sweaters and a range of leather accessories, these pieces of apparel celebrate the Super Mario characters as their main subject and design inspiration. This colorful Super Mario collection was conceived and released in order to mark the 30th anniversary of Super Mario Bros., the legendary video game. The collection will be available online and in boutique Moschino stores in New York City, Los Angeles, Milan, Rome and some other global retailers. The Super Mario collection ably brings together [luxury fashion with gaming pop culture](https://www.trendhunter.com/trends/balenciaga-x-pubg) in a way that no fashion collection has before. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 86% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Gaming Fashion Collaborations:** The collaboration between Moschino and Nintendo shows the potential for luxury fashion brands to tap into the gaming industry for creative brand partnerships. - **Nostalgia Pop Culture Merchandise:** The nostalgic appeal of the Super Mario characters to a generation of adults presents an opportunity for merchandise collaborations between pop culture franchises and luxury fashion brands. - **Video Game Fashion Collections:** The release of Moschino's Super Mario collection shows that there is a consumer demand and market for fashion collections inspired by video games. ### Where This Applies - **Luxury Fashion:** Luxury fashion brands can benefit from tapping into the gaming industry and partnering with popular franchises to create unique and unconventional collections. - **Pop Culture Merchandise:** The success of the Super Mario collection highlights the potential for pop culture merchandise collaborations with luxury fashion brands to tap into nostalgic consumer markets. - **Video Game Industry:** The rise of video game fashion collections presents opportunities for the video game industry to expand its consumer reach beyond traditional gaming merchandise. ## Related on Trend Hunter - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md) - [Family-Friendly Gamer Apparel](https://www.trendhunter.com/trends/nintendo-clothing-line.md) - [Video Game Travel Merchandise](https://www.trendhunter.com/trends/nintendo-super-mario-travel-items.md) - [Playing Card-Themed Apparel](https://www.trendhunter.com/trends/nintendo-5.md) - [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md) - [Video Game-Inspired Homewares](https://www.trendhunter.com/trends/super-mario-home-adventure-life.md) - [Game-Inspired Soap Collections](https://www.trendhunter.com/trends/gameinspired-soap-collection.md) - [Board Game-Themed Fashions](https://www.trendhunter.com/trends/shoe-palace-x-monopoly-collection.md) - [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md)