# Video Game-Celebrating Cereals Super Mario Cereal is Packed with Familiar Edible Shapes By Michael Hemsworth | Published 2017-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-mario-cereal References: [geeky-gadgets](https://www.geeky-gadgets.com/super-mario-cereal-is-here-30-11-2017/) & [kelloggcompany](http://www.kelloggcompany.com) The [Kellogg's](https://www.trendhunter.com/trends/kellogg-bowl-buddies) Super Mario Cereal has been revealed as the latest breakfast creation that will offer fans of the classic video game character a way to celebrate the latest chapter of the series. The cereal consists of star-shaped oats along with marshmallow pieces that are all shaped like 1-Up Mushrooms, Super Mushrooms and ? Boxes that are a quintessential part of any Mario game. The Super Mario Cereal will also be offering a limited number of boxes with Amiibo powerup stickers on the back that can be used by gamers in the new Super Mario Odyssey game for the [Nintendo](https://www.trendhunter.com/trends/oreo-x-super-mario) [Switch](https://www.trendhunter.com/trends/mario-day). This will surely make the new breakfast cereal from Kellogg's a very popular product to pick up as it begins to pop up on store shelves across the US. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Video Game-themed Food:** Opportunity to tap into the gaming community with creative food concepts that celebrate popular video game titles. - **Edible Merchandise:** Chance to sell merchandise that doubles as food, allowing fans to consume their love for their favorite brands. - **Nostalgic Marketing:** Advantageous to leverage nostalgia among consumers by creating food products that tie in with beloved media franchises from past and present. ### Sectors Adopting This - **Food and Beverage:** Industry leaders can collaborate with media franchises to create fun, unique food products that appeal to the target fanbase. - **Gaming:** Opportunity for game developers to collaborate with food and beverage companies to create products that tie in with their latest game releases and add value for consumers. - **Merchandise:** Companies that specialize in merchandise can expand their offerings and tap into new markets by developing food and beverage products that align with their brand. ## Related on Trend Hunter - [Nostalgic Gaming Cookies](https://www.trendhunter.com/trends/oreo-x-super-mario.md) - [Game-Themed Noodle Launches](https://www.trendhunter.com/trends/super-mario-powerup-shapes.md) - [Video Game-Themed Food Products](https://www.trendhunter.com/trends/general-mills-sonic-the-hedgehog.md) - [Mobile Game-Inspired Cereals](https://www.trendhunter.com/trends/clash-of-clans-cereal.md) - [Co-Branded Nintendo Cookies](https://www.trendhunter.com/trends/super-mario-cookies.md) - [Video Game Ice Creams](https://www.trendhunter.com/trends/super-mario-x-baskinrobbins.md) - [Video Game-Based Prize Packages](https://www.trendhunter.com/trends/mac-cheese-x-nintendo.md) - [Immersive Cereal Video Games](https://www.trendhunter.com/trends/weetos-world.md) - [Superhero-Branded Cereals](https://www.trendhunter.com/trends/wheaties-x-marvels-spiderman-2.md)