# Hipster Video Game Characters These Images Display Super Mario Brothers Characters as Hipsters By Ady Floyd | Published 2015-09-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/super-mario-brothers-characters References: [designtaxi](http://designtaxi.com/news/379740/Super-Mario-Bros-Characters-Reimagined-As-Cool-Modern-Day-Hipsters/) & [mashable](http://mashable.com/2015/09/13/hipster-super-mario-bros/) Bob Al-Greene from Mashable re-imagines classic Super Mario Brothers characters as modern day hipsters. In honor of the nostalgic Nintendo game’s 30th anniversary, these quirky images pay tribute to the arcade favorite. The images feature the game’s most iconic characters -- Mario, Luigi, Princess Peach and Bowser. Each of the Super Mario Brothers characters is depicted with tattoos, colorful outfits and hipster characteristics such as Mario’s classic mustache. Mario, being the shortest of the characters, also boasts a muscular upper body that is decorated with tattoos which are related to the video game. Additionally, Princess Peach has been transformed from a stout animated character to a long-legged college student with a mushroom backpack. She’s also clutching an iced coffee and her pure blonde hair is interrupted by an edgy pink highlight. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Hipster Video Game Characters:** These re-imagined hipster versions of classic video game characters offer opportunities for innovative character designs in video games. - **Nostalgic Gaming:** The tribute to the 30th anniversary of Super Mario Brothers demonstrates the potential for incorporating nostalgia into modern video game experiences. - **Character Personalization:** The inclusion of tattoos, colorful outfits, and other unique characteristics in these hipster versions of video game characters highlights the growing demand for personalized gaming experiences. ### Who This Affects Most - **Video Game Design:** The re-imagined hipster versions of Super Mario Brothers characters indicate a need for innovative character designs in the video game design industry. - **Fashion and Lifestyle:** The trend of depicting classic characters as hipsters opens up opportunities for collaborations between video games and fashion/lifestyle brands. - **Nostalgia Marketing:** The tribute to the 30th anniversary of Super Mario Brothers showcases the potential for leveraging nostalgia in marketing campaigns and product promotions. ## Related on Trend Hunter - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md) - [Nostalgic Gaming Cookies](https://www.trendhunter.com/trends/oreo-x-super-mario.md) - [Video Game-Themed Sauces](https://www.trendhunter.com/trends/truffle-infused-hot-sauces.md) - [Holographic Video Game Characters](https://www.trendhunter.com/trends/protohologram.md) - [Video Game Character Cafes](https://www.trendhunter.com/trends/toadstool-cafe.md) - [Video Game Travel Merchandise](https://www.trendhunter.com/trends/nintendo-super-mario-travel-items.md) - [Game-Inspired Soap Collections](https://www.trendhunter.com/trends/gameinspired-soap-collection.md) - [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md) - [Video Game-Inspired Ice Creams](https://www.trendhunter.com/trends/super-mario-bros-wonder-1.md)