# Gaming Character-Inspired Foods 7-Eleven Introduced Super Mario Bros. Snacks By Ell Smith | Published 2021-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-mario-bros-snacks References: [hypebae](https://hypebae.com/2021/2/7-eleven-japan-super-mario-bros-snacks-themed-food) & [sej.co.jp](https://www.sej.co.jp/in/en.html) [7-Eleven Japan](https://www.trendhunter.com/trends/super-mario-tumbler-book) has introduced [Super Mario](https://www.trendhunter.com/trends/super-mario-powerup-shapes) Bros. snacks that celebrate the franchise's 35 anniversary. This unique launch speaks to the timeless importance and influence of the [highly popular game](https://www.trendhunter.com/trends/kinder-joy-and-nintendo), which first launched over three decades ago. Now, consumers can celebrate their fandom in entirely unique, photo-ready ways. The items included in the launch include a Mario Mixed Roll which is comprised of Neapolitan mushroom pasta and egg salad. Meanwhile, the Bowser Fire Breathing Super Spicy Karaage Roll, which is a spicy alternative served with fried chicken. Through the line, each character is represented through a dish, with characters such a Princess Peach featured in a dessert cup while Yoshi was recreated with a melon loaf iteration. Image Credit: Nintendo ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gaming-themed Foods:** Opportunity to develop food items based on popular video game characters to cater to the fans of the franchise. - **Photo-ready Snacks:** Opportunity to create aesthetically pleasing snacks that are designed to be shared on social media. - **Nostalgia Marketing:** Opportunity to target consumers who are nostalgic for popular culture from their childhood. ### Industries Being Reshaped - **Convenience Stores:** Convenience stores can experiment with gaming-themed snacks to attract younger generations who are interested in video games. - **Food and Beverage:** Food and beverage companies can collaborate with gaming companies to launch products that capitalize on the nostalgia of popular video games. - **Social Media Marketing:** Marketing agencies can work with food companies to create photo-ready snacks that are designed to be shared on social media. ## Related on Trend Hunter - [Video Game Ice Creams](https://www.trendhunter.com/trends/super-mario-x-baskinrobbins.md) - [Video Game-Inspired Ice Creams](https://www.trendhunter.com/trends/super-mario-bros-wonder-1.md) - [Game-Themed Noodle Launches](https://www.trendhunter.com/trends/super-mario-powerup-shapes.md) - [Nostalgic Gaming Cookies](https://www.trendhunter.com/trends/oreo-x-super-mario.md) - [Video Game-Inspired Desserts](https://www.trendhunter.com/trends/mario-kart-cookie-cruiser.md) - [Video Game-Themed Sauces](https://www.trendhunter.com/trends/truffle-infused-hot-sauces.md) - [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md) - [Co-Branded Nintendo Cookies](https://www.trendhunter.com/trends/super-mario-cookies.md) - [Video Game Character Cafes](https://www.trendhunter.com/trends/toadstool-cafe.md)