# Game Character Streets Super Mario Bros Avenue is Unveiled in Zaragosa, Spain By Michael Hines | Published 2010-11-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/super-mario-bros-avenue References: [neatorama](http://www.neatorama.com/2010/11/09/neighborhood-in-spain-names-streets-after-video-games/) & [edition.cnn](http://edition.cnn.com/2010/WORLD/europe/11/08/spain.super.mario.subdivision/index.html?hpt=T2) It may be safe to say that the town of Zaragosa, Spain, is one of the geekiest in the world. The town recently unveiled its newest street, the gamer-friendly Super Mario Bros. Avenue. Super Mario Bros. Avenue is located in the housing development of Arcosur. Arcosur is a housing development targeted at first-time home buyers between the ages of 25 and 35. The neighborhood plans to dedicate many more streets to [video games](https://www.trendhunter.com/trends/gamestation-retro) such as Zelda, [Space Invaders](https://www.trendhunter.com/trends/govee-pacman-gaming-pixel-light) and Sonic The Hedgehog. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 57% | Activity: 70% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Video Game-inspired Streets:** The trend of dedicating streets to popular video game characters and franchises is on the rise, creating opportunities for gaming companies and urban planners alike. - **Nostalgia Marketing:** The use of nostalgic video game characters and franchises in urban planning and real estate development presents marketing opportunities for companies looking to target millennial audiences. - **Gamification of Public Spaces:** The trend of incorporating gaming elements into public spaces, such as creating video game-themed streets, provides opportunities for urban planners to increase community engagement. ### Who This Affects Most - **Gaming:** Gaming companies could collaborate with urban planners to create video game-themed streets and public spaces, potentially driving interest in their franchises and boosting revenue. - **Real Estate Development:** Real estate developers could tap into the nostalgia marketing trend by incorporating video game characters and franchises into their properties to appeal to millennial home buyers. - **Urban Planning:** Urban planners and local governments could leverage the gamification trend to increase community engagement, attract tourists, and enhance the overall quality of public spaces. ## Related on Trend Hunter - [Video Game Character Cafes](https://www.trendhunter.com/trends/toadstool-cafe.md) - [Video Game Theme Parks](https://www.trendhunter.com/trends/super-nintendo-world-theme-park.md) - [Video Game-Inspired Homewares](https://www.trendhunter.com/trends/super-mario-home-adventure-life.md) - [Video Game Ice Creams](https://www.trendhunter.com/trends/super-mario-x-baskinrobbins.md) - [Video Game-Inspired Ice Creams](https://www.trendhunter.com/trends/super-mario-bros-wonder-1.md) - [Video Game Travel Merchandise](https://www.trendhunter.com/trends/nintendo-super-mario-travel-items.md) - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md) - [Iconic Sidescroller Franchises](https://www.trendhunter.com/trends/super-mario-bros-wonder.md) - [Video Game-Themed Sauces](https://www.trendhunter.com/trends/truffle-infused-hot-sauces.md)