# Gaming Sister Campaigns The Super Mario Bros. 2 Commercial Stars Penelope and Monica Cruz By Meghan Young | Published 2012-08-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/super-mario-bros-2-commercial References: [adrants](http://www.adrants.com/2012/08/penelope-and-monica-cruz-play-super.php) & [nintendo](http://www.nintendo.co.uk/NOE/en_GB/games/nintendo_3ds/new_super_mario_bros_2_50182.html) The Super Mario Bros. 2 commercial is straight out of a gamer's fantasy, boy or girl. It stars sisters Penelope and Monica Cruz as they get competitive over the game. Sexily lounging on a couch in a stunning home, Penelope is soon joined by her younger sister, who challenges her to a game. Never has a game of Super Mario been so adorable and sexy at the same time. Created specifically to market the video game on [Nintendo](https://www.trendhunter.com/trends/suntory-x-super-mario) 3DS and Nintendo [3DS XL](https://www.trendhunter.com/trends/retroid-pocket-flip), the Super Mario Bros. 2 commercial ends in a way that is both typical and atypical. The loser, in this case Penelope, is resigned to dress up as Super Mario and parade herself in front of a grocery store. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 44% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsements:** Opportunity for brands to partner with celebrities to promote their products or services in a unique and engaging way. - **Gender-inclusive Gaming:** Potential for game developers to create more inclusive gaming experiences that appeal to a wider audience. - **Creative Advertising Campaigns:** Opportunity for businesses to create innovative and entertaining advertising campaigns that capture consumer attention and generate buzz. ### Industries Being Reshaped - **Video Game Industry:** Disruptive innovation opportunity for video game companies to collaborate with celebrities and create unique marketing campaigns to attract gamers. - **Entertainment Industry:** Opportunity for entertainment companies to explore cross-promotion with video game brands and leverage celebrity endorsements for increased visibility and engagement. - **Advertising Industry:** Chance for advertising agencies to think outside the box and develop creative campaigns that combine popular culture, gaming, and celebrity partnerships. ## Related on Trend Hunter - [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md) - [Celebrity Sister Capsule Collections](https://www.trendhunter.com/trends/geox.md) - [Nostalgic Gaming Cookies](https://www.trendhunter.com/trends/oreo-x-super-mario.md) - [Iconic Sidescroller Franchises](https://www.trendhunter.com/trends/super-mario-bros-wonder.md) - [Resort-Inspired Video Games](https://www.trendhunter.com/trends/super-mario-party-jamboree.md) - [Game-Inspired Soap Collections](https://www.trendhunter.com/trends/gameinspired-soap-collection.md) - [Video Game-Themed Sauces](https://www.trendhunter.com/trends/truffle-infused-hot-sauces.md) - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md) - [Regal Adventure Game Designs](https://www.trendhunter.com/trends/the-princess-peach-showtime.md)