# Airborne Hot Dog Superheroes The Oscar Mayer Super Hotdogger is the Newest Addition to the Fleet By Michael Hemsworth | Published 2018-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-hotdogger References: [geekologie](http://geekologie.com/2018/06/the-future-oscar-mayer-adds-a-jetpack-to.php) & [oscarmayer](http://www.oscarmayer.com) The Oscar Mayer Super Hotdogger is the latest marketing endeavor by the brand that sees a new character be added to the brand's iconic fleet of [hot dog-celebrating vehicles](https://www.trendhunter.com/trends/tailgate-inspired-rv). The character is outfitted with a jetpack that enables it to seamlessly deliver hot dogs to consumers in a modern manner that is anything but ordinary. This comes as a further expansion of the brand's fleet of themed vehicles that drive around the United States to drum up conversations surrounding its long-celebrated summertime foods. The Oscar Mayer Super Hotdogger has been announced with a blockbuster-style movie trailer that sees the character flying swiftly to a summertime get-together to offer participants a hot dog. The newest addition to the Oscar Mayer fleet will be supported by the iconic [Wienermobile](https://www.trendhunter.com/trends/frankmobile) as well as the Wienermini, Wienercycle, Wienerrover and Wienerdrone. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Themed Marketing Vehicles:** The use of themed marketing vehicles that drive around the country for brand awareness and engagement. - **Modern Delivery Methods:** The trend of adding modern technologies, such as jetpacks, to the delivery process to enhance customer experience. - **Blockbuster-style Marketing:** The use of cinematic-style trailers to promote products in a larger-than-life fashion. ### Who This Affects Most - **Food Industry:** The food industry can leverage themed vehicles and modern delivery methods to engage consumers and create unique brand experiences. - **Marketing Industry:** The marketing industry can take advantage of the trend towards blockbuster-style marketing to create memorable campaigns that resonate with consumers. - **Entertainment Industry:** The entertainment industry can partner with brands to create promotional content that blurs the lines between entertainment and marketing, such as trailers for branded products. ## Related on Trend Hunter - [Hot Dog-Themed Mascot Cars](https://www.trendhunter.com/trends/frankmobile.md) - [Weenie Mobile Driver Applications](https://www.trendhunter.com/trends/oscar-mayers-wienermobile-driver.md) - [Cheese-Stuffed Wieners](https://www.trendhunter.com/trends/oscar-mayer-stuffed-dogs.md) - [Hybrid Hot Dog Packs](https://www.trendhunter.com/trends/oscar-mayer-everybun-pack.md) - [Branded Hot Dog-Inspired Straws](https://www.trendhunter.com/trends/hot-dog-straw.md) - [Condiment-Celebrating Hot Dog Ads](https://www.trendhunter.com/trends/hot-dogs-are-not-a-contest.md) - [Plant-Based Grilled Meats](https://www.trendhunter.com/trends/kraft-heinz-2.md) - [Hot Dog-Flavored Popsicles](https://www.trendhunter.com/trends/cold-dog.md) - [Legacy Hot Dog Items](https://www.trendhunter.com/trends/whistle-dog.md)