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# Dual Concept Pizza Places
True True Pizza Boasts Super Healthy Pizzas Made with Local Ingredients

By Kalin Ned | Published 2018-04-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/super-healthy-pizzas
References: [eattruetrue](http://www.eattruetrue.com/) & [instagram](https://www.instagram.com/eattruetrue/)

Super healthy pizzas are tricky to come by, but judging from [True True's](https://www.trendhunter.com/trends/air-fried-french-fries) menu one could deduce that the establishment meets all the requirements. From the in-house daily preparation of local ingredients to the signature hand-stretched dough, the restaurant offers tasty, [artisanal](https://www.trendhunter.com/trends/artisanstyle-pizzas), [personal-sized](https://www.trendhunter.com/trends/plantbased-pizzas1) and super healthy pizzas. Through its menu and sourcing practices, True True is able to support the local community and have minimal impact on the environment. In addition, the dough is proofed for 48 hours before it is hand-stretched, ensuring every little detail is up to True True's exceptional standards.

The establishment entertains a dual concept of operation — one that bases itself on the virtues of the craft and one that directly compliments the idea that people should always stay true to themselves.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 19% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Super Healthy Pizzas:** Opportunity for disruptive innovation in the food industry by offering healthier alternatives to traditional pizza.
- **Local Sourcing Practices:** Opportunity for disruptive innovation in the restaurant industry by prioritizing sourcing ingredients locally and supporting the local community.
- **Dual Concept Operation:** Opportunity for disruptive innovation in the restaurant industry by combining different concepts to create a unique dining experience.

### Industries Being Reshaped

- **Food Industry:** Disruptive innovation opportunities to create healthier pizza options and redefine the fast food industry.
- **Restaurant Industry:** Disruptive innovation opportunities to emphasize local sourcing practices and sustainable dining experiences.
- **Hospitality Industry:** Disruptive innovation opportunities to incorporate dual concept operations and offer new dining experiences for guests.

## Related on Trend Hunter

- [Artisanal Mini Pizzas](https://www.trendhunter.com/trends/angelina-bakery-mini-pizza.md)
- [Resolution-Inspired Pizza Promotions](https://www.trendhunter.com/trends/marcos-pizzas.md)
- [Better-For-You Pizza Doughs](https://www.trendhunter.com/trends/yough.md)
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- [Sourdough Pizza Pop-Ups](https://www.trendhunter.com/trends/michelin-hexagon-chef.md)
- [Nutrition-Minded Pizzeria Items](https://www.trendhunter.com/trends/dominos-menu-items.md)
- [Roman-Style Frozen Pizzas](https://www.trendhunter.com/trends/porta-frozen-pizzas.md)
- [Functional Pizza-Flavored Almonds](https://www.trendhunter.com/trends/tidote-pizzalmonds.md)
- [Heritage-Inspired Tomato-Packed Pizzas](https://www.trendhunter.com/trends/original-tomato-pie.md)
