# Green Apple Wellness Powders ine+ nutrition and XXL Scrunchie & Co. Debut the Super Greens Formula By Kanesa D | Published 2025-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-greens-1 References: [inenutrition](http://www.inenutrition.com)  Canadian brands ine+ nutrition and XXL Scrunchie & Co. have teamed up for a limited-edition Super Greens Green Apple blend featuring exclusive packaging by Tina Nguyen, founder of XXL Scrunchie. The formula delivers clean energy, digestion support, and antioxidants in a naturally flavored green apple mix. A portion of the proceeds support Angel Hair for Kids, which helps children facing hair loss regain their confidence. “Working with ine+ nutrition was such an organic fit,” says Tina Nguyen, founder of XXL Scrunchie & Co. “We’re both passionate about family, building intentional brands, and doing things differently. Designing the packaging for this collaboration was a creative joy, and I’m so proud of what we’ve brought to life together.” The new flavor will be available starting August 26 on the ine+ nutrition website. Image Credit: ine+ nutrition ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 49% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional Wellness Blends:** Innovative blends like the Super Greens Green Apple offer consumers multifunctional benefits, combining clean energy with antioxidant support in an appealing flavor profile. - **Collaborative Brand Partnerships:** The partnership between ine+ nutrition and XXL Scrunchie & Co. exemplifies how brands can creatively collaborate across industries to produce unique, value-added offerings. - **Cause-driven Consumer Products:** Products like the Super Greens formula that allocate proceeds to charitable causes appeal to socially conscious consumers and offer brands a chance to differentiate themselves in a crowded market. ### Sectors Adopting This - **Nutraceuticals:** The nutraceutical industry continues to innovate with functional powders that cater to health-savvy consumers looking for convenience without compromising on nutrition. - **Sustainable Packaging:** Sustainable packaging ventures are increasingly relevant as collaborations like the ine+ nutrition and XXL Scrunchie & Co. prioritize environmentally conscious product design. - **Charitable Consumer Goods:** The charitable consumer goods sector is growing, with products that integrate social responsibility drawing in ethically-minded buyers. ## Related on Trend Hunter - [Enriching Superfood Blends](https://www.trendhunter.com/trends/superfood-blends.md) - [Palatable Superfood Powders](https://www.trendhunter.com/trends/super-green.md) - [Travel-Friendly Nutritional Supplements](https://www.trendhunter.com/trends/ine-nutrition.md) - [Soda-Flavored Superfood Gummies](https://www.trendhunter.com/trends/superfood-greens-gummies.md) - [Concentrated Superfood Powders](https://www.trendhunter.com/trends/superfood-greens-powder.md) - [Portable Travel-Friendly Supplements](https://www.trendhunter.com/trends/ine-nutrition-1.md) - [Frosted Lemonade-Inspired Supplements](https://www.trendhunter.com/trends/frosted-lemonades.md) - [Flavor-Focused Greens Supplements](https://www.trendhunter.com/trends/nektr.md) - [Influencer-Backed Green Powders](https://www.trendhunter.com/trends/bloom-nutrition-1.md)