# Upcycled Ingredient English Muffins The Stone & Skillet Super Grains English Muffins are Hearty By Michael Hemsworth | Published 2023-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-grains-english-muffin References: [snackandbakery](https://www.snackandbakery.com/articles/109038-stone-and-skillet-and-up-inc-launch-upcycled-certified-english-muffin) & [stoneandskillet](https://www.stoneandskillet.com/)  The [Stone & Skillet](https://www.trendhunter.com/trends/cookies-n-peanut-butter-ice-cream-taco) Super Grains English Muffins are a new collaboration product created in collaboration with UP, Inc. as a bread perfect for enhancing a range of recipes or enjoying on its own. The English muffins are crafted using ReGrained SuperGrain+, which is a leftover brain packed with nutrients that's a byproduct of the beer brewing industry. This ingredient is packed with dietary fiber, plant-based protein and prebiotics to make it a healthful addition to the recipe. The product is non-GMO and Upcycled Certified, and is launching online at [Misfits Market](https://www.trendhunter.com/trends/atorias-family-bakery-mini-upcycled-naan) and [Imperfect Foods](https://www.trendhunter.com/trends/cocojune) now. Founder and CEO Cam Meekins spoke on the Stone & Skillet Super Grains English Muffins saying, "We experimented with our friends at UP, Inc.—the pros at upcycling—and were inspired by their ReGrained SuperGrain+ ingredient innovation. The result of our experimentation is a muffin with a distinctive flavor and nutrition profile. This partnership strengthens our commitment to sustainably-sourced ingredients, and I’m excited to add our new Super Grains innovation to our product portfolio." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 33% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Upcycling Ingredient Innovations:** Creating innovative food products through upcycling byproducts from different industries, using leftover materials to create nutritious and sustainable ingredients. - **Plant-based Protein Products:** Developing new food products that use plant-based ingredients, such as ReGrained SuperGrain+, to provide a healthier and more sustainable substitution for traditional animal-based proteins. - **Sustainable Sourcing Commitments:** Making sustainable sourcing commitments to ensure that products are ethically and environmentally responsible, to appeal to conscious consumers and to establish credibility in sustainable sourcing practices. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry has an opportunity to pursue upcycled ingredients and sustainable sourcing commitments to create innovative and socially responsible products. - **Brewing:** The brewing industry has an opportunity to create additional revenue streams by upcycling beer brewing byproducts into food-grade ingredients for other industries. - **Health and Wellness:** The health and wellness industry has an opportunity to develop products that use upcycled ingredients and plant-based protein sources to appeal to health-conscious consumers looking for sustainable and nutritious options. ## Related on Trend Hunter - [Superfood English Muffins](https://www.trendhunter.com/trends/superfood-english-muffins-queen-st-bakery.md) - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/upcycled-baking.md) - [Upcycled Grain Naan Breads](https://www.trendhunter.com/trends/atorias-family-bakery-mini-upcycled-naan.md) - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/bake-me-healthy.md) - [Upcycled Oat Protein Cereals](https://www.trendhunter.com/trends/upcycled-oat-protein-cereal.md) - [Upcycled Pancake Mixes](https://www.trendhunter.com/trends/plant-based-pancakes.md) - [Nutrient-Dense Bakery Products](https://www.trendhunter.com/trends/modern-baker-superloaf.md) - [Wholegrain Muffin Tops](https://www.trendhunter.com/trends/thomas-muffin-tops.md) - [Clean-Label Protein Muffins](https://www.trendhunter.com/trends/muffits.md)