# Super Glue Emergency Ads These Deceptively Serious Ads Show 404 Glue's Ability to Mend Broken Toys By Laura McQuarrie | Published 2014-07-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/super-glue References: [adeevee](http://www.adeevee.com/2014/06/4o4-super-glue-organ-transplant-print/) These ads for 404 Super Glue make some sort of medical situation seem quite severe, although the patients who are in dire need of attention include a doll, a robot and a [superhero toy](https://www.trendhunter.com/trends/sickkids-foundation-ad). The somber ads communicate that thousands of toys each year are rendered useless due to mistreatment. However, no matter how durable a toy is designed to be, it's impossible to make it totally kid-proof, which is what makes super glue so great to have on hand. The limbs of these [broken toys](https://www.trendhunter.com/trends/life-in-stitches) that need immediate medical attention have been put put away in [organ boxes](https://www.trendhunter.com/trends/the-met-x-bandaid) for later reattachment. Thankfully, super glue is able to work its magic pretty quickly, so these toys should be ready to play again in no time. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Toy Repair:** Opportunity for disruptive innovation in developing more effective and efficient methods for toy repair. - **Kid-proofing:** Disruptive innovation opportunity in creating new technologies or materials to make toys more resistant to damage from children. - **Creative Advertisements:** Opportunity for disruptive innovation in developing unique and impactful advertising campaigns to promote products for specific target markets. ### Sectors Adopting This - **Toy Manufacturing:** Disruptive innovation opportunity in creating durable and easily repairable toys to reduce waste and increase product lifespan. - **Ad Agency:** Opportunity for disruptive innovation in creating innovative advertising strategies and campaigns that capture consumer attention and drive sales. - **Glue Manufacturing:** Disruptive innovation opportunity in developing new adhesives that provide quick and reliable repairs for various materials, including toys. ## Related on Trend Hunter - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Child-Focused First-Aid Products](https://www.trendhunter.com/trends/welly-products.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Repair-Themed Activations](https://www.trendhunter.com/trends/repair-serums.md)