# Signature Superfood Smoothies Oakberry Made the Limited-Time Super Glow Smoothie with Kapowder By Laura McQuarrie | Published 2024-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-glow-smoothie References: [streetinsider](https://www.streetinsider.com/PRNewswire/OAKBERRY+Teams+Up+with+Model+and+CEO+Valentina+Ferrer%27s+KAPOWDER+to+Introduce+a+New+Superfood+Smoothie/23044382.html) & [oakberry](https://www.oakberry.com/)  [Oakberry](https://www.trendhunter.com/trends/layered-smoothies) launched a [Superfood Signature Smoothie](https://www.trendhunter.com/trends/signature-smoothie) menu with six all-new offerings and the açaí brand teamed up with Kapowder, the health and wellness brand by model and entrepreneur Valentina Ferrer, to create the Kapowder Super Glow Smoothie. This limited-time signature smoothie combines Oakberry's all-natural and organic açaí with coconut milk, strawberries and Kapowder Enhance [plant-based collagen powder](https://www.trendhunter.com/trends/skin-glow-smoothie) with watermelon seed and beetroot. As part of this collaboration, Oakberry and Kapowder will bring an additional smoothie, the Kapowder Hyaluronic Hero Smoothie, to the first and second weekend of a highly anticipated festival. This smoothie spotlights Kapowder Enlighten to hydrate, refresh and replenish festival-goers with a dose of açaí plus electrolytes and plant-based omega-3 fatty acids. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 42% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Superfood Smoothie Menus:** Expanding superfood smoothie menus to include signature collaborations with health and wellness brands. - **Plant-based Collagen Powder:** Incorporating plant-based collagen powder into smoothie recipes for added health benefits. - **Festival Exclusive Smoothies:** Creating limited-time festival-exclusive smoothies to cater to event attendees and drive brand engagement. ### Industries Being Reshaped - **Food and Beverage:** Innovating within the food and beverage industry by introducing plant-based collagen powder in signature smoothie offerings. - **Health and Wellness:** Exploring opportunities in the health and wellness sector through collaborations that promote functional ingredients in smoothie creations. - **Event Planning and Hospitality:** Enhancing event experiences and brand presence in the event planning and hospitality industry through exclusive festival smoothie offerings. ## Related on Trend Hunter - [Two-Layer Superfood Smoothies](https://www.trendhunter.com/trends/layered-smoothies.md) - [20-Ingredient Beauty Smoothies](https://www.trendhunter.com/trends/wildberry-glow-smoothie.md) - [Beauty-Supporting Smoothies](https://www.trendhunter.com/trends/island-glow.md) - [Matcha Tea Smoothie Bowls](https://www.trendhunter.com/trends/oakberry-matcha.md) - [Antioxidant Berry Smoothies](https://www.trendhunter.com/trends/very-pom-berry-smoothie.md) - [Nutritious Green Tea Smoothies](https://www.trendhunter.com/trends/everbowl.md) - [Colorful Superfood Menus](https://www.trendhunter.com/trends/oola-bowls.md) - [Coconut-Based Green Smoothies](https://www.trendhunter.com/trends/green-glowup.md) - [Organic Haircare Smoothies](https://www.trendhunter.com/trends/roz-garden-smoothie.md)