# Brain-Boosting Beverages EBOOST's Super Fuel is Packed with Vitamins, Minerals & Nootropics By Laura McQuarrie | Published 2019-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-fuel References: [bevnet](https://www.bevnet.com/reviews/eboost) & [eboost](https://www.eboost.com/products/super-fuel?variant=20346567852121) EBOOST is adding to its collection of natural energy and recovery products with its first-ever ready-to-drink beverage called Super Fuel. This new canned beverage is touted as a "[natural energy drink](https://www.trendhunter.com/trends/natural-nootropic) like no other, fortified with [nootropics, vitamins, minerals, electrolytes](https://www.trendhunter.com/trends/unwell-energy-drinks) and other key nutrients." Super Fuel is available in Orange Mango, Ginger Lime and Strawberry Lemonade flavors, all of which are soy-free, vegetarian-friendly, gluten-free and non-GMO. Some of the functional benefits that these drinks help to provide include [boosted mental clarity](https://www.trendhunter.com/trends/kewe-energy), a shot of energy from natural caffeine, hydration, replenished minerals lost through sweat and liver support thanks to the active ingredient in milk thistle, silymarin. As these ready-to-drink beverages offer a great deal of support for the body, EBOOST brands its drinks as ideal for studying, recovering from a hangover, before or after working out, travel or even just replacing coffee. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Natural Energy Drinks:** The rise of natural energy drinks fortified with vitamins, minerals, and nootropics offers disruptive innovation opportunities in the beverage industry. - **Functional Beverages:** Functional beverages that provide mental clarity, energy, hydration, and other health benefits are a growing trend, creating opportunities for innovation in the beverage market. - **Ready-to-drink Products:** Ready-to-drink beverages that cater to specific needs, such as studying, recovery, and workout support, present disruptive innovation opportunities in the beverage industry. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore the potential of creating natural energy drinks with added vitamins, minerals, and nootropics to cater to health-conscious consumers. - **Health and Wellness Industry:** The health and wellness industry can embrace the trend of functional beverages that provide mental clarity, energy, and other benefits to target wellness-conscious consumers. - **Fitness Industry:** The fitness industry can tap into the demand for ready-to-drink products that offer support for recovery, workout performance, and hydration for active individuals. ## Related on Trend Hunter - [Nootropic-Infused Productivity Drinks](https://www.trendhunter.com/trends/drink-for-productivity.md) - [Nootropic Smart Sodas](https://www.trendhunter.com/trends/brainpop.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Brain-Boosting Lemonades](https://www.trendhunter.com/trends/braincare.md) - [Refreshing Functional Beverages](https://www.trendhunter.com/trends/focusaid-watermelon-mint.md) - [Emotional Utility Beverages](https://www.trendhunter.com/trends/emotional-utility-beverage.md)