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# Insect Protein Dog Treats
Scout & Zoe’s Super Fly Products Include Jerky, Meal Toppers & More

By Laura McQuarrie | Published 2020-11-30 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/super-fly
References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/14292-scout-zoes-launches-first-insect-protein-dog-treats) & [scoutandzoes](https://scoutandzoes.com/)

Super Fly is the first insect-based product line from [Scout & Zoe’s](https://www.trendhunter.com/trends/alternative-protein-dog-treats) and it includes a whole-larvae treat, a dry powdered larvae meal topper and jerky made frim dried black soldier fly larvae. True to its mission of making pet food and treats that are nutritious, pet-pleasing and supportive of the earth, Scout & Zoe’s turned to insect protein for its protein-rich makeup and small carbon footprint. As Cindy Dunston Quirk, CEO of Scout & Zoe’s, says "Our Super Fly products are able to make a positive environmental impact and positively impact the pets who eat them, too."

Dried black soldier fly larvae is featured in all of the three new Super Fly products, which are made without pesticides, grains or chemicals.

Image Credit: Scout & Zoe’s

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 25% | Activity: 46% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Insect-based Protein:** The use of insect protein as a source of nutrition for pets is an innovative and disruptive trend within the pet food industry.
- **Sustainable Pet Products:** Pet owners are increasingly looking for sustainable and eco-friendly pet products, presenting a disruptive innovation opportunity for companies that offer environmentally-friendly solutions.
- **Alternative Protein Sources:** Innovative companies are exploring alternative protein sources, such as insects, to create more sustainable and nutrient-dense pet food options for consumers.

### Where This Applies

- **Pet Food:** Insect-based pet food products offer innovative and sustainable options for pet food companies to create nutritious and eco-friendly products for pet owners.
- **Sustainable Agriculture:** The use of insect protein in pet food could present an opportunity for companies within the sustainable agriculture industry to explore alternative protein sources for animal feed.
- **Eco-friendly Products:** Companies that specialize in eco-friendly products have the opportunity to expand their offerings to include sustainable pet products, addressing the growing demand for environmentally-friendly options.

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