# Film Noir-Like Eyewear Ads The Super Fall 2013 Campaign is Captured in Black and White By Meghan Young | Published 2013-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/super-fall-2013 References: [hypebeast](http://hypebeast.com/2013/8/super-2013-fall-metropolis-collection) & [store.retrosuperfuture](http://store.retrosuperfuture.com/) The Super Fall 2013 ad campaign injects the latest line with some dark intrigue. As though shot for a film noir movie, there is also a bit of a [retro element](https://www.trendhunter.com/trends/modern-retro-collection) to the styles showcased as well. This is accentuated by the [black and white photoshoot](https://www.trendhunter.com/trends/jiyongkim-fw25) as well as the hair and makeup, at least when it comes to the girls. For the male model, a more [futuristic tone](https://www.trendhunter.com/trends/simple-line-1) is achieved. Titled 'Metropolis,' the Super Fall 2013 collection is “all about the unspoiled beauty of the metropolis and raw metallic materials," according to the brand. The perfect complement for the cooler seasons, this is translated through the use of matte black, matte crystal acetate and silver galvanic finishes. The line includes models Ilaria, America and Racer. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 92% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Film Noir Eyewear Ads:** Disruptive innovation opportunity: Exploring new ways to create stylish and sleek eyewear ads through a film noir aesthetic. - **Retro-inspired Eyewear Styles:** Disruptive innovation opportunity: Designing eyewear styles that combine vintage elements with a modern twist to appeal to nostalgic consumers. - **Futuristic Hair and Makeup:** Disruptive innovation opportunity: Developing bold and avant-garde hair and makeup looks for eyewear campaigns that cater to the growing popularity of futuristic fashion. ### Sectors Adopting This - **Eyewear/fashion:** Disruptive innovation opportunity: Introducing innovative materials and finishes to eyewear design to create unique and edgy styles. - **Advertising/marketing:** Disruptive innovation opportunity: Experimenting with unconventional ad campaigns and photography techniques, such as film noir-inspired visuals, to capture consumer attention and create brand differentiation. - **Cosmetics/beauty:** Disruptive innovation opportunity: Collaborating with eyewear brands to create bold and avant-garde hair and makeup looks that complement their products, expanding the range of creative possibilities in the beauty industry. ## Related on Trend Hunter - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md) - [Futuristic Eyewear Design](https://www.trendhunter.com/trends/simple-line-1.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)