# Flavorful Immune-Boosting Drinks Super DC Vitamin Drinks Have Been Rolled Out in the UK By Niko Pajkovic | Published 2021-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-dc References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2021/09/super-dc-vitamin-drinks-roll-out-across-sainsburys/) & [drinkgusto](https://drinkgusto.com/) Gustro Drinks has launched a new health-focused drink brand called [Super DC](https://www.trendhunter.com/trends/bark-x-guy-fieri), which will be made available in [Sainsbury's](https://www.trendhunter.com/trends/honey-lemon-immunity-shots) stores throughout the UK. The new immune-boosting drinks will be delivered in two tart and tangy flavors: 'Blood Orange' and 'Blackcurrant & Elderberry.' Chockfull of beneficial nutrients, these all-natural supplement drinks are intended to be used for daily immune support. Both flavors include high-strength vitamin C and D, blended with vitamins A and K, alongside Zinc and folic acid. All of these essential ingredients are then combined with real fruit juice to create a highly enjoyable beverage. "Super DC will ensure you hit your daily reference intake of vitamins D and C and can be enjoyed as your one a day immune support boost, on the go or from the breakfast table as part of your daily routine,” said Will Fugard, [Gusto Drinks](https://www.trendhunter.com/trends/pollo-di-buon-gusto-menu) CEO. Image Credit: Gusto Drinks ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 54% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Immune-boosting Beverages:** Opportunity for other beverage companies to create all-natural supplement drinks that provide daily immune support. - **High-strength Vitamin Infused Drinks:** Opportunity for more companies to blend high-strength vitamins with juices, creating a highly enjoyable and immune-boosting beverage for individuals to include in their daily routine. - **Functional Beverages:** Opportunity for companies to tap into the growing demand for health-focused products by creating functional beverages designed to provide daily nutrients and immune support. ### Sectors Adopting This - **Beverage Industry:** Opportunity for companies in the beverage industry to develop and market health-focused drinks designed to meet the growing demand for immunity-boosting products. - **Health and Wellness Industry:** Opportunity for health and wellness companies, such as nutrition supplement companies, to expand their product offerings by incorporating all-natural supplement drinks designed to provide daily immune support. - **Retail Industry:** Opportunity for retailers to cater to the growing demand for immunity-boosting beverages by offering a wider variety of all-natural supplement drinks on their shelves. ## Related on Trend Hunter - [Immune-Boosting Orange Smoothies](https://www.trendhunter.com/trends/immune-builder-orange.md) - [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md) - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md) - [Functional Ginger Beverages](https://www.trendhunter.com/trends/gngr-labs-canned.md) - [Ready-to-Mix Liquid Supplements](https://www.trendhunter.com/trends/liquid-supplement-beverage-enhancer.md) - [Functional Flavorful Immunity Shots](https://www.trendhunter.com/trends/honey-lemon-immunity-shots.md) - [Vitamin-Packed Immune Supplements](https://www.trendhunter.com/trends/emergen-c.md) - [Vitamin-Rich Beverage Collabs](https://www.trendhunter.com/trends/actimel-triple-action.md) - [Vitamin C-Rich Juice Shots](https://www.trendhunter.com/trends/vive-organic-pure-boost-vitamin-c.md)