# Protein-Enriched Coffee Drinks The Kitu Life Super Coffee Blueberry Latte has 10-Grams of Protein By Michael Hemsworth | Published 2021-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/super-coffee References: [foodbev](https://www.foodbev.com/news/kitu-life-unveils-new-blueberry-latte-super-coffee-flavour/) & [drinksupercoffee](https://drinksupercoffee.com) The [Kitu Life](https://www.trendhunter.com/trends/kitu-life-super-coffee-winter-flavor-range) Super Coffee Blueberry Latte is the latest flavor of the product that will offer consumers with a flavorful way to enhance their energy levels, while also enjoying a satisfying dose of protein. The limited-edition blueberry-flavored coffee drink is enriched with MCT oil that will deliver sustained energy, which is further enhanced with 200mg of caffeine to boot. The drink is naturally sweetened using monk fruit and given a protein boost with pea protein in the mix to give it 10-grams of [plant-based protein](https://www.trendhunter.com/trends/protein-vanilla-almond-latte). The Kitu Life Super Coffee Blueberry Latte has a [dairy-free recipe](https://www.trendhunter.com/trends/vitality-menu) that is sure to come as a welcome addition to the market as consumers seek out a summery way to satisfy their energy and hunger needs. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 81% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Protein-enriched Coffee Drinks:** Coffee drinks enriched with pea protein and MCT oil for sustained energy. - **Plant-based Protein Beverages:** Increasing interest in plant-based protein beverages. - **Dairy-free Drinks:** Growing demand for dairy-free alternatives in beverages. ### Who This Affects Most - **Food and Beverage:** Opportunity for manufacturers to create innovative protein-enriched drinks for health-conscious consumers. - **Health and Wellness:** New market for companies offering plant-based protein options for consumers with dietary restrictions. - **Coffee and Tea:** Potential for coffee shops to add dairy-free and protein-enriched options to their menu. ## Related on Trend Hunter - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Ready-to-Drink Protein Lattes](https://www.trendhunter.com/trends/wandering-bear-cold-brew-lattes.md) - [Protein-Packed Cold Coffees](https://www.trendhunter.com/trends/protein-coffees.md) - [Ready-to-Drink Protein Coffees](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee.md) - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md) - [Ready-to-Mix Protein Coffee Drinks](https://www.trendhunter.com/trends/protein-coffee-coolers.md)