# Super-Energizing Canned Coffees Super Coffee XXTRA Delivers a 200mg Jolt of Caffeine By Laura McQuarrie | Published 2023-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-coffee-xxtra References: [bevnet](https://www.bevnet.com/news/2023/this-weeks-new-products-apple-crumble-thc-seltzer-g-fuel-koia-super-coffee-and-more) & [drinksupercoffee](https://drinksupercoffee.com/products/coffee/super-coffee-xxtra-vanilla/)  An average cup of coffee contains about 95 milligrams of caffeine and for java lovers who are looking for a little more, there's Super Coffee XXTRA. This canned coffee newly debuted at the 2023 NACS Show in Atlanta, showing off decadent Mocha and Vanilla varieties. The [combined coffee and energy product](https://www.trendhunter.com/trends/black-rifle-energy) boasts 200mg of caffeine and [seven grams of protein](https://www.trendhunter.com/trends/protein-coffee-coolers) per 15-ounce can, sharing a convenient way for people to get the energy they need on the go. [Canned beverages](https://www.trendhunter.com/trends/premium-charged-lattes) like this one that boasts a high caffeine content are particularly sought-after due to their portability, ease of accessibility and ability to deliver a quick and effective dose of caffeine without the need for traditional coffee or energy drinks. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 50% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **High Caffeine Canned Beverages:** Canned beverages like Super Coffee XXTRA with high caffeine content are particularly sought-after due to their portability, ease of accessibility and ability to deliver a quick and effective dose of caffeine without the need for traditional coffee or energy drinks. - **Decadent Canned Coffee Flavors:** The newly debuted Super Coffee XXTRA offers a variety of decadent flavors like Mocha and Vanilla, providing coffee lovers with a unique and indulgent experience in a convenient canned format. - **Coffee and Protein Combination:** Super Coffee XXTRA not only provides a jolt of caffeine but also delivers seven grams of protein per 15-ounce can, catering to health-conscious consumers who are seeking a convenient way to boost energy and protein intake. ### Industries Being Reshaped - **Beverage:** The high demand for high caffeine canned beverages presents opportunities for the beverage industry to develop innovative products that combine energy-boosting properties with convenience and unique flavors. - **Convenience:** The portability and accessibility of canned coffees like Super Coffee XXTRA open up opportunities for the convenience industry to cater to on-the-go consumers who seek quick and energizing beverage options. - **Health and Wellness:** The coffee and protein combination in products like Super Coffee XXTRA appeals to health-conscious consumers who are seeking convenient ways to boost both their energy and protein intake, creating opportunities for the health and wellness industry to offer innovative and functional beverages. ## Related on Trend Hunter - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md) - [Canned Espresso Beverages](https://www.trendhunter.com/trends/flat-white-canned.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Canned Energy Brews](https://www.trendhunter.com/trends/stok-cold-brew-energy.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Functional Canned Coffee Drinks](https://www.trendhunter.com/trends/lucky-jack-coffee-drinks.md) - [Varied Caffeine Coffee Systems](https://www.trendhunter.com/trends/control-freak-coffee.md)