# Cheerleader-Inspired Confections These Playful and Fun Super Bowl Treats Will Steal the Show By Farida Helmy | Published 2014-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-bowl-treats References: [cupcakesandcashmere](http://cupcakesandcashmere.com/food/superbowl-pom-pom-cupcakes) Getting excited about the Super Bowl is something most people would identify with, but getting excited about Super Bowl treats is something I think we all would identify with. Especially when the treats are Super Bowl Pom Pom Cupcakes. So if you're hosting a viewing party this year, how about you rework these cute concept Super Bowl treats into the menu with the help of LA-based Emily Schuman, creator of [Cupcakes & Cashmere](https://www.trendhunter.com/trends/gigis-cupcakes). "I made white cupcakes and added nonpareils to make them feel a bit festive (just make sure to add a small amount and barely stir or else the color will bleed). I whipped up a [classic buttercream](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake) and cut thin candy ropes to create the pom pom fringe," says Schuman. The result is absolutely adorable! ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Interactive Party Treats:** Explore the trend of creating interactive and playful treats for parties, such as Super Bowl Pom Pom Cupcakes. - **DIY Cupcake Decor:** Discover the trend of DIY cupcake decorating, as seen with the use of nonpareils and candy ropes on Super Bowl Pom Pom Cupcakes. - **Festive Food for Events:** Embrace the demand for festive and themed food items for special events like Super Bowl parties. ### Where This Applies - **Baking and Confectionery:** The baking and confectionery industry can take advantage of the trend of creating interactive and festive treats for parties. - **Event Planning and Catering:** Event planning and catering businesses can offer unique and thematic treats, like Super Bowl Pom Pom Cupcakes, for special events. - **Food Retail and Online Delivery:** Food retailers and online delivery platforms can tap into the trend of offering festive and interactive food options for customers hosting parties or attending events. ## Related on Trend Hunter - [Football-Themed Pastry Treats](https://www.trendhunter.com/trends/footballthemed-pastry-treats.md) - [Super Bowl-Themed Doughnuts](https://www.trendhunter.com/trends/big-game-doughnuts.md) - [Game Day Doughnut Lineups](https://www.trendhunter.com/trends/halftime-show-doughnut.md) - [Decadent Super Bowl Cookies](https://www.trendhunter.com/trends/big-game-cookies.md) - [Football-Themed Cookie Party Packs](https://www.trendhunter.com/trends/game-day-party-box.md) - [Chocolatey Flavored Football Morsels](https://www.trendhunter.com/trends/chocolatey-flavored-football-morsels.md) - [Football-Themed Donut Snacks](https://www.trendhunter.com/trends/football-products.md) - [Fan-Centered Stadium Menus](https://www.trendhunter.com/trends/special-menu.md) - [Football-Themed Donut Collections](https://www.trendhunter.com/trends/krispy-kreme-championship-dozen.md)