# Snacking Fanny Packs Heluva Good's 'No Fumble Fanny Pack' Assists with Super Bowl Snacking By Laura McQuarrie | Published 2018-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/super-bowl-snacking References: [foodandwine](http://www.foodandwine.com/news/super-bowl-fanny-packs) & [heluvagood](http://heluvagood.com/) While there are countless new food and beverage products being launched just for the Super Bowl, [Heluva Good](https://www.trendhunter.com/trends/french-onion-amber-ale) hopes to help simplify Super Bowl snacking rituals with its newest creation, the 'No Fumble Fanny Pack.' The fanny pack boasts compartments to hold all of one's [snacking essentials](https://www.trendhunter.com/trends/hum-hum), including a [pouch for chips](https://www.trendhunter.com/trends/guacamole-chip-dip-snack-pot), a full bucket of Heluva Good dip and a bottle of beer. The introduction of the fun snacking device is based on the idea that refreshments can be distracting, yet they don't have to cause one to miss a moment of the action if they are properly organized. The Heluva Good No Fumble Fanny Pack is exclusively available through a sweepstakes that will involve giving out one of the dip-friendly snacking tools daily to fans until the arrival of the Super Bowl. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 18% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Event-specific Snacking Gear:** Opportunity for brands to create event-specific snacking gear to enhance consumer experiences and simplify snacking rituals. - **Portable Snacking Solutions:** Brands can create portable snacking solutions for on-the-go consumers that allow for hands-free snacking and organization of snacking essentials. - **Multi-functional Accessories:** Opportunity for brands to create multi-functional accessories that combine fashion and utility, such as the snacking fanny pack, for consumers seeking versatility and convenience. ### Where This Applies - **Food and Beverage:** Brands in the food and beverage industry can explore creating innovative snacking products like portable containers to boost convenience for consumers. - **Sporting Goods:** The sporting goods industry can create sports event-specific gear, such as the Heluva Good No Fumble Fanny Pack, to enhance consumer experiences and entertain them during sporting events. - **Fashion:** Brands in the fashion industry can explore creating multi-functional accessories, such as the snacking fanny pack, that combine fashion and utility for consumers seeking versatility and convenience. ## Related on Trend Hunter - [Snack-Inspired Roll-Top Bags](https://www.trendhunter.com/trends/cheezit-snapd-back-bag.md) - [Ice Cream Fanny Packs](https://www.trendhunter.com/trends/ice-cream-sammy-pack.md) - [Dual-Snack Game Day Partnerships](https://www.trendhunter.com/trends/pringles-x-cheezit-snack-stadiums.md) - [Streetstyle Snack Pouches](https://www.trendhunter.com/trends/cheezit-walking-taco.md) - [Better-for-You Chip Snack Packs](https://www.trendhunter.com/trends/grab-go-snack-packs.md) - [Appetizer-Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-chips.md) - [Sausage Party Satchels](https://www.trendhunter.com/trends/sausage-satchels.md) - [Football-Themed Cookie Packs](https://www.trendhunter.com/trends/big-game-snack-pack.md) - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md)