# Risk-Worthy Snack Ads The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With By Laura McQuarrie | Published 2023-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-bowl-pringles References: [adweek](https://www.adweek.com/brand-marketing/pringles-super-bowl-ad-relatable-design-flaw/) & [Pringles](http://Pringles.com/StuckIn)  For the 2022 Super Bowl, Pringles launched Get Stuck In and for 2023, the snack brand is building on this message with The Best of Us. The Pringles Big [Game](https://www.trendhunter.com/trends/big-game-snack-range) ad is a relatable one for any fan of the brand and it aims to "celebrate anyone who has gotten stuck in a Pringles can and make them feel seen and heard." The full ad spot for The Best of Us debuted recently and it stars Grammy Award-winning singer-songwriter, television personality and TikTok star Meghan Trainor. This uniting snack commercial reminds people that no matter who they are, where they come from and what they've accomplished, no one is immune from getting their hand stuck in the tube - [Pringles'](https://www.trendhunter.com/trends/pringamabobs) most relatable design flaw. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 25% | Activity: 53% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Relatable Snack Ads:** Snack brands can leverage relatability as a trend in advertising to build brand loyalty and increase sales. - **Celebrity Endorsement Ads:** Collaborating with a popular celebrity in advertising can create a sense of community and inclusivity amongst fans of the brand. - **Humorous Ads:** Humorous ads can break through the clutter and create a lasting impression on consumers. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can leverage humorous and relatable ads to showcase their brand authenticity and increase consumer engagement. - **Entertainment:** The entertainment industry can incorporate celebrity endorsements to promote brand affinity amongst fans. - **Advertising and Marketing:** The advertising and marketing industry can leverage the trend of relatable and humorous ads to increase engagement and reach of their clients' brand messaging. ## Related on Trend Hunter - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Nostalgic Gaming Snacks](https://www.trendhunter.com/trends/gaming-snacks.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Appetizer-Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-chips.md) - [90s-Era Snack Product Campaigns](https://www.trendhunter.com/trends/pringles-one-you-pop-campaign.md) - [Playful Football-Shaped Crackers](https://www.trendhunter.com/trends/footballshaped-crackers.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [Dual-Snack Game Day Partnerships](https://www.trendhunter.com/trends/pringles-x-cheezit-snack-stadiums.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md)