# Super Bowl Marketing Ads in 2008 By Bianca | Published 2008-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/super-bowl-marketing-ads-2008 References: [chicagotribune](http://www.chicagotribune.com/business/chi-tue_supersidejan22,1,4349800.story?coll=chi_mezz) The annual Super Bowl is one of the world's most famous TV marketing events. Air time costs a fortune to buy, as it's a guaranteed way to get exposure to millions of viewers. Some of the best ads are launched at this time, many of which take up a huge chunk of a company's annual advertising budget. This year's NFL game is on February 4. Budweiser (Anheuser-Busch) is the game's top advertiser. They revealed 8 ads would air including one that has something to do with a cat and the special powers Bud Light gives, and a man who attends a wine and cheese party with an entire wheel of cheese. Other companies include CareerBuilding.com (2), Cars.com (2 ads), Coca-Cola (3 commercials), Frito-Lay (Doritos), Garmin, GoDaddy.com, Kraft, Pepsi (Gatorade), Procter & Gamble (Tide to Go), Salesgenie.com (3 animated ads) and Victoria's Secret. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 40% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Super Bowl Marketing:** Opportunity for companies to leverage the massive exposure of the Super Bowl to reach millions of viewers with their advertising campaigns. - **Annual TV Marketing Events:** Increasing popularity of annual TV marketing events like the Super Bowl creates a platform for brands to showcase their ads and connect with a wide audience. - **Ad Budget Allocation:** Companies dedicating a significant portion of their annual advertising budget to launch impactful ads during high-profile events like the Super Bowl. ### Sectors Adopting This - **Beverage Industry:** Innovative beverage companies can develop creative advertising strategies and partnerships to capitalize on the exposure of the Super Bowl and stand out in a crowded market. - **Technology Industry:** Technology brands can explore disruptive innovations like interactive TV ads that engage viewers in real-time during major TV marketing events. - **Fashion Industry:** Fashion brands can leverage the Super Bowl's massive viewership to showcase their latest collections through visually captivating and memorable ads. ## Related on Trend Hunter - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Supersized Delivery Sweepstakes](https://www.trendhunter.com/trends/doordashs-big-game.md) - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Sporty Metaverse Bars](https://www.trendhunter.com/trends/miller-lite-super-bowl-lvi.md) - [Timely Pizza Promotion Incentives](https://www.trendhunter.com/trends/dominos-pizzas.md) - [Big Game Contest Ads](https://www.trendhunter.com/trends/turbotax-1.md)