# Local Eatery-Elevated Soda Campaigns Pepsi is Running Immersive Experiences for the Super Bowl LIX By Kalin Ned | Published 2025-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/super-bowl-lix References: [bevnet](https://www.bevnet.com/pr/2025/01/17/nola-food-deserves-pepsi-super-bowl-lix-immersive-experiences-to-reinforce-why-pepsi-pairs-best-with-new-orleans-iconic-local-eats)  Just in time for the upcoming Super Bowl LIX, Pepsi is shedding light on local eateries in New Orleans "with [immersive experiences](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign) showcasing firsthand how Pepsi enhances the flavor of the city’s most crave-worthy dishes." The campaign is running with the tagline "In New Orleans, Food Deserves Pepsi™." Pepsi is partnering with [Action Bronson](https://www.trendhunter.com/trends/action-bronsons) — an "ultimate food lover and self-proclaimed expert in deliciousness" — for this campaign. From the Pepsi NOLA Eats Fest to the Pepsi Super Bowl Boil seafood competition, the company is truly elevating [Super Bowl LIX brand campaigns](https://www.trendhunter.com/trends/super-bowl-experience) to the next level. Individuals will have the opportunity to try more than 20 dishes from 10 different NOLA restaurants. Heather Hoytink, President of PBNA South Division, exclaimed: "As we gear up for Super Bowl LIX Weekend, we’re excited to welcome football, food, and Pepsi lovers to one of the most vibrant culinary cities in the South." Image Credit: Pepsi ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 62% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Immersive Food Events:** Immersive food-centered experiences are becoming a key strategy for brands to engage consumers on a deeper sensory level. - **Collaborative Brand Partnerships:** Brands are leveraging powerful partnerships with food industry influencers to create authentic connections with target audiences. - **Culinary-enhanced Beverage Marketing:** Beverage companies are innovating by integrating their products into culinary experiences, crafting unique brand narratives that highlight product versatility. ### Industries Being Reshaped - **Food & Beverage:** The integration of drinks with local cuisine showcases the potential for symbiotic relationships within the food and beverage industry. - **Event Management:** The rise of gastronomic events is fueling growth opportunities for organizers specializing in immersive experience design. - **Culinary Tourism:** Highlighting regional culinary experiences in conjunction with major events like the Super Bowl is transforming the culinary tourism sector. ## Related on Trend Hunter - [Locals-Only Super Bowl Parties](https://www.trendhunter.com/trends/the-pepsi-big-game-bash.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Football Half-Time Soda Apps](https://www.trendhunter.com/trends/pepsi-super-bowl-lvi-halftime-show-mobile-app.md) - [Celebratory Soda Diners](https://www.trendhunter.com/trends/the-125-pepsi-diner.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md) - [Food Pairing Soda Campaigns](https://www.trendhunter.com/trends/better-with-pepsi-max.md) - [Vegas-Inspired Dining Experiences](https://www.trendhunter.com/trends/tost-by-tostitos.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md)