# Super Bowl Freevertising Denny's Uses Prime Commercial SlotTo Promote Free 'Grand Slam' Breakfast By Bianca | Published 2009-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/super-bowl-free-dennys References: [buzz.yahoo](http://buzz.yahoo.com/buzzlog/92225/_ylt=AscQgup8WFLcIIkptdbxnT7Xn414) Super Bowl is one of the biggest events of the year, even for non-football fans because the ads *between* game time are among the most anticipated of the year. The Super Bowl is the golden nugget for advertisers, and even in a recession, proved to be worth the coin for top-notch brands. In fact, Denny's took advantage of the economic crises to pitch free a breakfast promotion. I can hear the stampeding feet already of people dashing to line up for their free "Grand Slam" breakfast between 6 AM and 2 PM on Tuesday, February 3. The ad itself is horrible, but [Yahoo Buzz](https://www.trendhunter.com/trends/yahoo-creative) says the ad has sparked a ton of queries already into the nearest Denny's location. Check out Denny's *Did somebody say "free"?* commercial above, and the one below, then check out some more free innovations in the related trends embedded at the bottom. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 20% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Free Promotions:** Businesses can take advantage of free giveaways during major events to increase brand awareness and drive traffic to their locations. - **Golden Opportunities:** Events like the Super Bowl provide businesses with prime advertising opportunities, even during recessions. - **Anticipated Ads:** Non-football fans still tune into the Super Bowl to watch highly anticipated ads, making it a valuable time and place for businesses to advertise their brand. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can use major events like the Super Bowl to drive foot traffic and increase brand awareness with limited-time promotions and special deals. - **Advertising:** The advertising industry can use major events like the Super Bowl to showcase their creative capabilities and reach a massive audience. - **Retail:** The retail industry can leverage major events like the Super Bowl to offer special sales and promotions to attract customers and increase revenue. ## Related on Trend Hunter - [One-Dollar Diner Meals](https://www.trendhunter.com/trends/dennys-promotion.md) - [Supersized Delivery Sweepstakes](https://www.trendhunter.com/trends/doordashs-big-game.md) - [Super Bowl Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-super-bowl-promotion.md) - [Low-Cost Summertime Diner Meals](https://www.trendhunter.com/trends/slams-for-10.md) - [Hangover Breakfast Burgers](https://www.trendhunter.com/trends/hangover-breakfast-burger.md) - [Uneventful Big Game Ads](https://www.trendhunter.com/trends/angel-soft-super-bowl.md) - [Timely Pizza Promotion Incentives](https://www.trendhunter.com/trends/dominos-pizzas.md) - [Unlimited Breakfast Meal Deals](https://www.trendhunter.com/trends/endless-breakfast-deal.md) - [Sporting Event-Focused Experiences](https://www.trendhunter.com/trends/big-game-ticketed-experience.md)