# Big-Game Hospitality Experiences Marriott Debuts a City-Wide and Unique Super Bowl Experience By Kalin Ned | Published 2025-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/super-bowl-experience References: [prnewswire](https://www.prnewswire.com/news-releases/marriott-bonvoy--courtyard-by-marriott-blitz-the-french-quarter-with-jason-kelce-lookalikes-to-give-away-ultimate-football-prize-302368860.html)  [Marriott Bonvoy](https://www.trendhunter.com/trends/vacation-roulette) and Courtyard by Marriott created a unique Super Bowl experience by organizing a city-wide challenge in New Orleans, where participants had to identify the real Jason Kelce among 25 lookalikes. The winners, a duo from Texas, earned an overnight stay in the exclusive Courtyard Super Bowl Sleepover [Suite](https://www.trendhunter.com/trends/notsosilentnight-suite) inside Caesars Superdome, along with tickets to Super Bowl LIX. This marks the ninth year of the Sleepover Suite tradition, an initiative designed to bring fans closer to the game in an immersive way. The collaboration between Marriott Bonvoy and the NFL, with Jason Kelce as the brand's first 'Fanbassador,' highlights an ongoing effort to create [exclusive fan experiences](https://www.trendhunter.com/trends/big-game-ticketed-experience). Throughout the regular season, Marriott Bonvoy members accessed special football-related events, and this latest activation extended the engagement leading up to the championship. Additionally, Kelce lookalikes will remain present throughout Super Bowl week, offering fans chances to win branded merchandise and other prizes. Image Credit: Marriott Bonvoy and Courtyard by Marriott ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 85% | Activity: 87% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Related on Trend Hunter - [College-Football Fandom Campaigns](https://www.trendhunter.com/trends/fairfield-by-marriott.md) - [Celeb-Hosted Super Bowl Parties](https://www.trendhunter.com/trends/rob-gronkowski.md) - [Game-Inspired Hotel Experiences](https://www.trendhunter.com/trends/vacation-roulette.md) - [Vegas-Inspired Dining Experiences](https://www.trendhunter.com/trends/tost-by-tostitos.md) - [Global Tournament-Inspired Stays](https://www.trendhunter.com/trends/jw-marriott.md) - [Humorous Hotel Campaigns](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes.md) - [Snapchat Super Bowl Filters](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program.md) - [Adventure Destination Platforms](https://www.trendhunter.com/trends/marriott-bonvoy-outdoors.md) - [Local Eatery-Elevated Soda Campaigns](https://www.trendhunter.com/trends/super-bowl-lix.md)