# Economy-Influencing Sports Charts This Infographic Details the Super Bowl's Economic Impact By Jonathon Brown | Published 2013-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-bowl-by-the-numbers References: [visual.ly](http://visual.ly/big-numbers-big-game) & [ticketcity](http://www.ticketcity.com/) This infographic takes a closer look at the Super Bowl by the numbers ahead of this Sunday's monster event in New Orleans. As the world's most watched sporting event, the Super Bowl creates a lot of ripples in the economy. This is especially true when it comes to food: over $55 million is spent on eats for Super Bowl Sunday. It also marks the second highest food consumption day for Americans after Thanksgiving. Food goes hand-in-hand with football and popular game day meals include chilli and hot dogs. Beer is also a mainstay for Super Bowl Sunday with over 50 million cans of beer being consumed every year on that day. It's easy to understand why such a big game produces such widespread and significant impacts across the world, but this infographic gets a grip on just how big those ripples are. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Increased Consumption:** The Super Bowl's economic impact highlights an opportunity for industries to innovate in meeting the increased demand for food and beverages during major sporting events. - **Event-driven Marketing:** As the Super Bowl generates significant economic ripples, businesses can capitalize on event-driven marketing strategies to boost sales and brand awareness during major sporting events. - **Impact on Food Industry:** The Super Bowl's massive food consumption opens up opportunities for the food industry to create innovative and convenient game day meals and snacks. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can tap into the increased food consumption trend during major sporting events like the Super Bowl by offering new and exciting game day menu options. - **Advertising and Marketing:** The advertising and marketing industry can leverage event-driven marketing to create impactful and memorable campaigns specifically tailored for major sporting events like the Super Bowl. - **Convenience and Snack Foods:** The convenience and snack foods industry can focus on developing easy-to-prepare and grab-and-go game day snacks to cater to the high demand during events like the Super Bowl. ## Related on Trend Hunter - [Local Eatery-Elevated Soda Campaigns](https://www.trendhunter.com/trends/super-bowl-lix.md) - [Sports Score Punch Bowls](https://www.trendhunter.com/trends/captain-morgan-super-bowl-punch-bowl.md) - [Timely Pizza Promotion Incentives](https://www.trendhunter.com/trends/dominos-pizzas.md) - [Affordability-Focused Game-Day Campaigns](https://www.trendhunter.com/trends/gameday-campaign.md) - [Exercise Recovery Campaigns](https://www.trendhunter.com/trends/national-recovery-day.md) - [Larger-Than-Life Sports Campaigns](https://www.trendhunter.com/trends/the-longest-tailgate.md) - [Football-Focused Venue Marketing Campaigns](https://www.trendhunter.com/trends/dave-busters2.md) - [Exclusive Ketchup Kegs](https://www.trendhunter.com/trends/heinz-kegchup.md) - [Super Bowl-Themed Doughnuts](https://www.trendhunter.com/trends/big-game-doughnuts.md)