# Football Championship Sneakers Nike Created a Line of Gold Sneakers for the Super Bowl 50 By Malika Renee Butss | Published 2016-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/super-bowl-50 References: [hypebeast](http://hypebeast.com/2016/1/nike-air-trainer-1-ultra-xt-super-bowl-50-gold-sneakers) & [hypebeast](http://hypebeast.com/2016/1/nike-free-trainer-3-0-v4-super-bowl) As the days draw nearer until the Super Bowl 50, American sportswear brand [Nike](https://www.trendhunter.com/trends/air-max-plus-tiempo) has released three pairs of gold medal-themed sneakers in a tribute to the exciting championship game. To celebrate the 50th edition of the Super Bowl, Nike has refashioned a pair of Air Trainer 1s, Nike Free 3.0 V4s and Ultra XTs. Each sneaker is a silhouette most Nike fans can recognize with a brand new colorway that is quite glamorous. While the new editions of the Air Trainer 1s and the Ultra XTs are outfitted in matching [gold medal-themed colorways](https://www.trendhunter.com/trends/kd-4), the Nike Free 3.0 V4s are designed with reflective laces and don a [metallic, gold and silver colorway](https://www.trendhunter.com/trends/metallic-gold-1). While the Super Bowl 50 takes place on February 7th, 2016, these sneakers are expected to drop late January 2016. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 40% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Super Bowl Sneakers:** Opportunity to capitalize on the popularity of the Super Bowl by creating limited edition sneakers for fans. - **Gold Sneaker Trend:** Potential to create a trend of flashy and glamorous sneakers with gold and metallic colorways. - **Reflective Lace Design:** Innovation opportunity to incorporate reflective laces into sneakers for added visibility and style. ### Who This Affects Most - **Sportswear:** Opportunity for sportswear brands to create limited edition sneakers for major sports events like the Super Bowl. - **Fashion:** Fashion brands can incorporate gold and metallic colorways into their sneaker designs to create a luxurious and glamorous aesthetic. - **Shoe Accessories:** Opportunity to create and market new types of laces, such as reflective laces, to enhance the style and functionality of sneakers. ## Related on Trend Hunter - [Football Boot-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-plus-tiempo.md) - [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md) - [Futuristic Metallic Football Shoes](https://www.trendhunter.com/trends/total-90-iii-1.md) - [Dynamic Sporty Tonal Sneakers](https://www.trendhunter.com/trends/falcons-colorway.md) - [Metallic Tinged Football Shoes](https://www.trendhunter.com/trends/tiempo-sneaker.md) - [Metallic Indoor Soccer Sneakers](https://www.trendhunter.com/trends/liquid-gold-colorway.md) - [Retro-Tinged Revived Football Shoes](https://www.trendhunter.com/trends/field-general-sneaker.md) - [Metallic-Tinged Retro Sneaker Models](https://www.trendhunter.com/trends/metallic-gold-1.md) - [Football League-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2.md)