# Nutritious Plant-Based Blocks THIS' Super Block Spotlights Whole-Food Protein & Superfoods By Laura McQuarrie | Published 2025-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-block References: [vegconomist](https://vegconomist.com/products-launches/this-shifts-meat-alternatives-superfoods-new-product-line/) & [this.co](https://this.co/products/)  THIS' Super Block is a high-protein, plant-powered product made from fava bean protein, seeds, and vegetables. Simple as it may seem, the [plant-based block](https://www.trendhunter.com/trends/tiba-tempeh-smoky-block) is beneficial for its all-natural ingredients, abundance of superfoods, fiber-rich content, and it's a natural source of iron and omega-3 that contributes to the recommended daily portion of fruits and vegetables. THIS' new Super Superfood line, as a whole, marks a shift in focus from meat alternatives to [whole-food protein products](https://www.trendhunter.com/trends/happy-plant-protein). "After 5.5 years of focusing on ‘THIS ISN’T,’ this is our first-ever ‘THIS IS’ product," THIS founder Andy Shovel shared on [LinkedIn](https://www.trendhunter.com/trends/hard-cheese-slices), "There’s nothing quite like it on the market. It’s more nutritious, more flavorful, and higher in protein than tofu, with a totally unique texture compared to any other plant-based product.” ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 56% | Activity: 57% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Whole-food Protein Revolution:** A growing interest in whole-food proteins is catalyzing the development of innovative plant-based products that bypass traditional meat alternatives. - **Superfood-enriched Products:** The integration of superfoods into everyday meals is gaining momentum, presenting opportunities for new nutrient-dense products that cater to health-conscious consumers. - **Fiber-rich Innovation:** Consumers are increasingly seeking fiber-rich options, sparking demand for products that not only provide protein but also enhance digestive health. ### Where This Applies - **Plant-based Foods:** The plant-based food industry is witnessing a transformation as new products focus on whole-food ingredients and nutrition rather than simply replicating meat textures. - **Nutritional Supplements:** Nutritional supplement manufacturers are being urged to incorporate whole-food superfoods into their formulations, tapping into consumer demand for natural and effective nutrient sources. - **Health and Wellness:** As people prioritize health and wellness, the industry is leaning toward products that offer comprehensive nutritional benefits, paving the way for innovative and functional food solutions. ## Related on Trend Hunter - [Versatile Plant-Based Protein Blocks](https://www.trendhunter.com/trends/this-is-super-superfood.md) - [Pea-Powered Protein Blocks](https://www.trendhunter.com/trends/prot-block.md) - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md) - [Chickpea-Based Tofu Blocks](https://www.trendhunter.com/trends/omami-chickpea-tofu.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Succulent Plant-Based Chicken Morsels](https://www.trendhunter.com/trends/this-isnt-chicken-pieces.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md) - [Meaty Beef Alternatives](https://www.trendhunter.com/trends/plant-based-beef-alternative.md) - [Mediterranean Cuisine Tempeh Blocks](https://www.trendhunter.com/trends/better-nature-mediterranean-tempeh.md)