# Superpowered Yogurt Branding The 'Super Berries' Yogurt Flavor Includes Four Berry "Heroes" By Laura McQuarrie | Published 2017-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/super-berries References: [trndmonitor](https://trndmonitor.com/dairy-spotlight-the-collective-new-limited-edition-yoghurt-super-berries/) & [thecollective.kiwi](http://www.thecollective.kiwi/our-love-for-yoghurt/) 'Super Berries' is the name of a new limited-edition [gourmet yogurt product](https://www.trendhunter.com/trends/arla-yogurt-products) from The Collective Great Dairy that is loaded with "super berry-goodness" from "four berry heroes." While the brand includes a disclaimer that eating Super Berries will not actually give one super powers, the [blackberries, raspberries and acai berries](https://www.trendhunter.com/trends/boombites) are loaded with tons of benefits that will at least leave one feeling healthier. As the brand notes, Super Berries will also be the first yogurt to be introduced to the UK with boysenberries. To play up the [superhero-inspired theme](https://www.trendhunter.com/trends/krispy-kreme-hungry-for-heroes) of the product, the launch of Super Berries in the UK is being supported by heroic imagery, as well as comic book speech and action bubbles. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Superpowered Yogurt:** Branding yogurt as 'superpowered' by highlighting the health benefits of super berries creates a unique selling point in the competitive yogurt industry. - **Limited-edition Gourmet Products:** Introducing limited-edition gourmet yogurt flavors, like 'Super Berries,' taps into the consumer desire for unique and exclusive food experiences. - **Superhero-inspired Food Packaging:** Utilizing superhero-themed imagery and comic book elements in food packaging and marketing campaigns adds a playful and engaging aspect to product branding. ### Sectors Adopting This - **Yogurt:** The yogurt industry can explore incorporating superfoods and limited-edition flavors to attract health-conscious and adventurous consumers. - **Food Packaging:** The food packaging industry can innovate by offering customizable packaging designs that align with specific product themes, such as superhero-inspired packaging for gourmet yogurt flavors. - **Health and Wellness:** The health and wellness industry can highlight the benefits of consuming super berries and position them as essential ingredients for overall well-being and improved immune system. ## Related on Trend Hunter - [Functional Flavorful Yogurt Pouches](https://www.trendhunter.com/trends/yoghurt-pouch.md) - [Blue-Hued Superhero Milks](https://www.trendhunter.com/trends/trumoo-fantastic-berry.md) - [Comic Franchise Frozen Treats](https://www.trendhunter.com/trends/sweetkiwi-the-smurfs-frozen-greek-yogurt-bars.md) - [Energizing Skyr Yogurt Snacks](https://www.trendhunter.com/trends/yoplait-skyr-energy.md) - [Comic Book Character Cereals](https://www.trendhunter.com/trends/dc-strong-berry-capn-crunch.md) - [Summertime Fruit Yogurts](https://www.trendhunter.com/trends/rachels-organic-mixed-berries-greek-style-yogurt.md) - [Limited-Edition Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/probiotic-coconut-yogurts.md) - [Superhero Cookie Flavors](https://www.trendhunter.com/trends/keebler-strong-berry-fudge-stripes-cookies.md) - [Drinkable Vitamin-Packed Yogurts](https://www.trendhunter.com/trends/petits-filous-vitamin-rich.md)