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# Shatter Proof Hipster Shades
The Super 2010 Spring Collection are High Caliber Sunnies

By Alex Scott | Published 2010-03-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/super-2010-spring-collection
References: [hypebeast](http://hypebeast.com/2010/03/super-2010-springsummer-retrosuperfuture-collection-2/) & [retrosuperfuture](http://retrosuperfuture.com/super/blog/2010/03/15/super-release-spring-summer-2010/)

Just because you prefer sunglasses with a [minimalist aesthetic](https://www.trendhunter.com/trends/aritzia-1) doesn't mean you have to settle for a cheaply made product. The Super 2010 Spring collection features well-made [designer shades](https://www.trendhunter.com/trends/rimowa-x-mykita) from Italy that are not only stylish, they won't shatter into a million pieces if you happen to drop them on the ground.

Designed with a look that keeps simplicity and understated elegance in mind, the Super 2010 Spring collection presents a variety of shades that will look good on pretty much anyone. With a basic, [squared-off frame design](https://www.trendhunter.com/trends/modern-retro-collection) that has become increasingly popular, these shades are sure to be a hit for the summer.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 55% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Designer Minimalism:** The trend toward simplicity in design, combined with high quality craftsmanship, offers an opportunity for the creation of designer products that are both stylish and durable.
- **Shatter-proof Accessories:** As consumers become increasingly interested in high-quality, long-lasting products, opportunities abound for the development of accessories that are not only stylish, but also able to withstand wear and tear.
- **Sustainable Style:** There is an increasing trend toward environmentally conscious fashion, which presents opportunities for the creation of stylish and sustainable products that appeal to consumers' desire for both fashion and sustainability.

### Industries Being Reshaped

- **Fashion:** High-quality, well-designed sunglasses and other accessories offer opportunities for innovation and disruption in the fashion industry.
- **Outdoor Recreation:** Shatter-proof sunglasses and other accessories that offer durability and style provide opportunities for innovation and disruption in the outdoor recreation industry.
- **Luxury Goods:** There is a growing market for high-quality, designer products that are both stylish and long-lasting, presenting opportunities for innovation and disruption in the luxury goods industry.

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