# Low-pH Densifying Shampoos The Nue Co.'s SUPA THICK SHAMPOO Supports the Scalp Microbiome By Laura McQuarrie | Published 2023-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supa-thick-shampoo References: [wellandgood](https://www.wellandgood.com/the-nue-co-supa-thick-shampoo-and-conditioner-review/) & [thenueco](https://www.thenueco.com/products/supa-thick-shampoo) The low-pH SUPA_THICK SHAMPOO by The [Nue Co.](https://www.trendhunter.com/trends/barrier-clear-treatment) is a science-backed shampoo that foams gently and supports the [scalp microbiome](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo), all the while supporting [hair growth and density](https://www.trendhunter.com/trends/serene-scalp). This free-from shampoo is made without silicones, parabens, SLS and artificial fragrance, and it's effective for delivering a deep clean to remove buildup and reduce shedding. This strengthening, densifying shampoo offers benefits from root to tip, and it does so with the power of purposeful ingredients like mineral-rich red algae, apple cider vinegar, Vitamin B5 and oat oil extract for moisturization and protection. This completely plant-powered shampoo exclusively features ethically and sustainably sourced ingredients for a clean formula that can be trusted, as well as relied on to achieve the desired results. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 64% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Low-ph Shampoos:** The rise of low-pH shampoos is disrupting the haircare industry by providing a gentle and science-backed solution for cleansing and supporting the scalp microbiome. - **Scalp Microbiome Support:** The emphasis on supporting the scalp microbiome is creating opportunities for innovative haircare products that promote healthy hair growth and reduce shedding. - **Ethical and Sustainable Ingredients:** The demand for clean and plant-powered formulas is driving the development of haircare products that exclusively feature ethically and sustainably sourced ingredients. ### Who This Affects Most - **Haircare:** The low-pH densifying shampoo market is disrupting the haircare industry by offering effective solutions for scalp health and hair growth. - **Natural Beauty:** The focus on scalp microbiome support is creating opportunities for natural beauty brands to develop innovative haircare products with nourishing and sustainable ingredients. - **Eco-friendly Products:** The demand for ethical and sustainable ingredients in haircare is driving the eco-friendly products industry to develop clean and plant-powered formulas that deliver desired results. ## Related on Trend Hunter - [Scalp Health-Focused Shampoos](https://www.trendhunter.com/trends/scalp-shampoos.md) - [Growth-Encouraging Therapeutic Shampoos](https://www.trendhunter.com/trends/therapeutic-shampoo.md) - [Microbiome-Friendly Shampoo-Conditioners](https://www.trendhunter.com/trends/active-cleanse.md) - [Strengthening Shampoo Bars](https://www.trendhunter.com/trends/strengthening-shampoo-bar.md) - [Hair Loss Shampoos](https://www.trendhunter.com/trends/drforhair.md) - [Thickening Matcha Shampoos](https://www.trendhunter.com/trends/matcha-rinse-thickening-shampoo.md) - [Hair Thickening Products](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection.md) - [Specialized Hair Solutions](https://www.trendhunter.com/trends/morethan8s-matsutake-shampoo.md) - [Hair Density-Focused Collections](https://www.trendhunter.com/trends/serene-scalp.md)